FEIT
| Company type | Private |
|---|---|
| Industry | Footwear, Accessories |
| Founded | 2005 |
| Founder | Tull Price, Josh Price |
| Headquarters | New York City , United States |
Area served | United States, Australia |
| Products | Handmade footwear, accessories |
FEIT () is a footwear and accessories label based in New York City, established in 2005 by siblings Tull and Josh Price. The brand focuses on handmade items created from natural components, positioning itself within the high-end shoe market.
History
Before founding FEIT, Tull Price was responsible for launching Royal Elastics and oversaw the footwear division at rag & bone. His brother Josh, who started as a DJ in Australia, became involved through marketing initiatives in both New York and Sydney. FEIT's inaugural store opened in Sydney in 2006, later expanding to New York’s Nolita district in November 2014. A subsequent location launched in the West Village of NYC in September 2015. Since 2015, the company has maintained its headquarters in New York City.
Store design
The initial New York City retail outlet for FEIT, situated across from The New Museum, was crafted by installation artist Jordana Maisie Goot. This 500-square-foot space utilizes matte-polyurethaned birch plywood and has been featured in design periodicals such as Frame. The West Village boutique, also designed by Goot and unveiled in 2015, covers 420 square feet and includes raw wood slabs paired with adjustable LED lighting that changes according to time of day and season. The design incorporated CNC-cut Baltic birch plywood elements to produce a unique shopping atmosphere aligned with FEIT’s handcrafted brand ethos.
Construction
FEIT footwear is assembled by hand using biodegradable materials and sewn manually to reduce industrial waste. Their soles consist of an internal leather midsole, a natural cork layer, a buffalo-leather outsole, rubber tread, and a leather strip connecting the sole to the upper. Other features include a bamboo shank, buffalo-leather insoles, leather welt, and cotton cording. The brand mainly utilizes Goodyear welt or stitchdown construction techniques.
Biotrainer
Introduced in 2014, the Bio-Trainer is a fully handmade sneaker made from vegetable-tanned suede and leather paired with a natural latex rubber sole, highlighting sustainable materials alongside artisanal craftsmanship.