Fallon Worldwide
| Company type | Division |
|---|---|
| Industry | Advertising |
| Founded | 1981 |
| Founder | Patrick Fallon, Tom McElligott, Nancy Rice, Fred Senn, Irv Fish |
| Headquarters | Minneapolis , United States |
Area served | Minneapolis, London, Detroit, Tokyo |
Key people | Pat Fallon (co-founder), Tom McElligott (co-founder and creative director), Mike Buchner (chairman) |
| Parent | Publicis |
Fallon is an integrated advertising firm based in Minneapolis, Minnesota, with additional branches located in London, Detroit, and Tokyo. It functions as a division of Publicis.
History
Established in 1981 under the name Fallon McElligott Rice by founders Patrick Fallon, Tom McElligott, Nancy Rice, Fred Senn, and Irv Fish, the agency debuted with a daring manifesto published in local newspapers aimed at businesses that valued strategic insight over extravagant budgets. Early national accounts included ITT Life Insurance, The Wall Street Journal, US West, and the Episcopal Church. Fallon was honored as Ad Age's Agency of the Year in 1983, 1995, and 1997, and later received the title of Comeback Agency of the Year in 2015.
Notable campaigns
- Rolling Stone – Perception/Reality, which led to an 81% growth in Rolling Stone's advertising pages within four years
- Jim Beam – Back to the Basics
- Lee Jeans – Buddy Lee, contributed to an 81% increase in Rolling Stone's ad pages over four years
- McDonald's – Arch Deluxe, recognized as one of the most significant advertising failures
- BMW – The Hire
- Cadbury Dairy Milk – Gorilla
Key people
- Pat Fallon – co-founder
- Tom McElligott – co-founder and creative director
- Mike Buchner – chairman