Fanfix
| Company type | Private |
|---|---|
| Industry | Social media, Technology |
| Founded | December 2020 |
| Founder | Harry Gestetner, Simon Pompan, Cameron Dallas |
| Headquarters | Los Angeles , United States |
Area served | Worldwide |
| Products | Membership club services for content creators, SuperLink bio link tool |
| Parent | SuperOrdinary (since July 2022) |
Fanfix is a social media technology company based in California that provides membership club services for content creators.
History and operations
Established in December 2020 by university students Harry Gestetner and Simon Pompan, and later joined by Cameron Dallas as a cofounder, Fanfix offers content creators a platform to monetize their audiences and interact with fans. The service allows creators to share blogs, behind-the-scenes videos, tutorials, early releases, exclusive materials, and private messaging for a subscription fee. Its community comprises artists, motivational speakers, gamers, TikTok personalities, models, and fitness influencers, with a particular emphasis on Gen Z creators including Caryn Marjory, Brooke Monk, Anna Shumate, Jumpers Jump, Cameron Dallas, and the Mian Twins.
Operating in a manner comparable to Patreon but focusing on Gen Z demographics, Fanfix derives 90% of its referrals from Instagram or Snapchat via link-in-bio and swipe-up features. By November 2022, the platform had amassed 9.6 million users and maintained two million monthly active users who completed hundreds of thousands of transactions; several creators have achieved seven-figure earnings. In 2022, Fanfix introduced SuperLink, a bio link tool designed specifically for Gen Z content creators. In July 2022, the Los Angeles–based brand platform SuperOrdinary acquired Fanfix.
Criticism
Fanfix has encountered criticism related to its subscription billing and refund procedures. On Trustpilot, customers have reported being billed for longer subscription durations than intended—such as annual or multi-month plans instead of shorter subscriptions. Additionally, complaints submitted to the Better Business Bureau describe instances of inadvertent extended billing periods and challenges in securing refunds. Some users have also experienced difficulties accessing content they paid for.