Fantastico (supermarket chain)

Fantastico (Фантастико) represents a prominent Bulgarian supermarket chain established in 1991, with its main office situated in Sofia. As a vital entity within the retail sector, Fantastico specializes in food retailing and manages a network of 47 outlets as of 2024, which includes supermarkets, a DIY store, and eight cash and carry hypermarkets. The workforce numbers approximately 3,100 employees, with the brand primarily concentrated in Sofia and additional branches located in Kyustendil, Pernik, Botevgrad, and Elin Pelin.

Within the Bulgarian market, Fantastico stands as a major rival to international supermarket chains like Billa, highlighting its strong position domestically. Its product assortment features around 30,000 different items, encompassing organic foods and beverages, diabetic-friendly options, culinary counters, ready-made meals, bakery goods, meat delicacies, and freshly baked bread. To improve the shopping experience, all stores offer ATMs and POS terminals that accept both local and international debit and credit cards.

Fantastico’s growth strategy involves investing in new retail locations to bolster its expansion and increase market share. Operating as a privately held company, Fantastico benefits from concentrated leadership and operational flexibility within Bulgaria’s competitive retail environment.