Fathom (cruise line)
| Company type | Subsidiary |
|---|---|
| Industry | Cruise line |
| Founded | June 4, 2015 |
| Defunct | January 8, 2019 |
| Fate | Brand phased out; operations discontinued |
| Headquarters | Doral , United States |
Area served | Caribbean (Dominican Republic, Cuba) |
Key people | Tara Russell (President) |
| Parent | Carnival Corporation & plc |
Fathom was a cruise travel brand under the ownership of Carnival Corporation & plc and functioned as a former cruise line. Incorporated in the United Kingdom with headquarters in Doral, Florida, it focused on the niche of "social impact travel." Utilizing vessels from within Carnival Corporation's fleet, Fathom notably reinitiated U.S. cruises to Cuba following the easing of diplomatic relations.
History
Launched by Carnival on June 4, 2015, Fathom offered week-long "social impact travel" voyages departing from PortMiami, Florida, to the Dominican Republic. These cruises integrated tourism with volunteer work through collaborations with community organizations. The company selected the as its debut vessel.
On May 2, 2016, the Adonia arrived in Havana, marking the first U.S. cruise ship visit to Cuba in more than five decades and allowing Cuban-born passengers to travel by sea between the two nations for the first time in generations.
In November 2016, Carnival revealed plans to discontinue Fathom's cruise operations by June 2017 while maintaining the brand as a themed experience across other Carnival lines such as AIDA Cruises, Carnival Cruise Lines, Costa Cruises, Holland America Line, Princess Cruises, and P&O Cruises. Subsequently, the MV Adonia was reassigned back to P&O Cruises. The last voyages under the Fathom branding took place on six Princess Cruises sailings during 2018.
The Fathom brand was quietly phased out on January 8, 2019. Its official website redirected users to Carnival’s Global Impact page until the domain expired. No additional updates have been made public since then.
Management
Tara Russell served as president of Fathom. She is an entrepreneur who founded Create Common Good, a nonprofit organization dedicated to providing food service employment training aimed at empowering at-risk populations toward independence. Additionally, Russell held the role of global impact lead for Carnival, managing social responsibility initiatives across its ten cruise line brands and reporting directly to Arnold Donald.
Former fleet
| Vessel | Class | Year Built | Manufacturer | Service Period with Fathom |
Gross Tonnage | Registry | Remarks | Image |
|---|---|---|---|---|---|---|---|---|
| Adonia | R class | 2001 | Chantiers de l'Atlantique | 2016–2017 | 30,277 GT | Template:Country data Bermuda | Operated and maintained by P&O Cruises throughout Fathom tenure; transferred back to P&O in June 2017. |
External links
- Articles with short description
- 2015 establishments in Florida
- 2019 disestablishments in Florida
- American companies established in 2015
- American companies disestablished in 2019
- Carnival Corporation & plc
- Defunct cruise lines
- Transport companies established in 2015
- Transport companies disestablished in 2019