Faves.com
| Company type | Private |
|---|---|
| Industry | Social networking, Social bookmarking |
| Predecessor | Blue Dot |
| Founded | 2004 |
| Founder | Mohit Srivastava, Sumit Sen |
| Defunct | 2012 |
| Fate | Platform software and assets acquired by SocialAdr, LLC; domain sold to Cut Media, LLC |
| Headquarters | Seattle , United States |
Area served | Worldwide |
| Products | Social bookmarking and networking platform |
| Website | faves |
Faves functioned as a social bookmarking and networking platform that provided users with a browser button to "fave" webpages, thereby adding links to their personal Faves profiles. Prior to October 2007, the service was known as Blue Dot. By January 2012, the platform transitioned to fave.net and subsequently MaxiConnect.com, discontinuing operations on faves.com, which currently focuses on promoting "social couponing."
Features
In contrast to rivals such as del.icio.us, Faves delivered enhanced capabilities designed to foster user engagement through friend-based content evaluations. Users with accounts received updates featuring bookmarks recently shared by their friends directly on their Faves homepage.
Notable functionalities included an embedded dialog within webpages for saving favorites, automatically generated page thumbnails, interactive voting mechanisms, and auto-curated favorites pages organized by topic.
History
Founded in 2004 by Mohit Srivastava and Sumit Sen with $1.5 million secured from angel investors, Blue Dot Inc. launched the bluedot.us site in June 2006. The company’s revenue model focused on affiliate marketing tied to "dotted" websites and was part of the technology revival in the Puget Sound region.
Initial expansion efforts concentrated on engaging early adopters through campus-based focus groups, a tactic that attracted some critique from academic circles.
In 2007, Blue Dot underwent a rebranding to become Faves, although the corporate identity remained Blue Dot Inc. on its website until December 2007.
By June 2011, Faves.com’s platform software, database, and email subscriber list were acquired by SocialAdr, LLC. The domain name Faves.com was sold separately to Cut Media, LLC in July 2011.