Felix Manford
Felix Manford | |
|---|---|
| Born | Ghana |
| Occupation(s) | Entrepreneur, CEO |
| Years active | 2016–present |
| Known for | Co-founder and CEO of Tendo; former Goldman Sachs Global Investment Research team member |
Felix Manford is a Ghanaian entrepreneur who co-founded and currently leads Tendo as its CEO. Established in 2021, Tendo is an e-commerce enterprise with operations centered in both Ghana and Nigeria. Before launching Tendo, Felix gained experience at Goldman Sachs UK within their Global Investment Research division in 2018.
Biography
Born in Ghana, Felix completed his secondary schooling at Prempeh College in 2014. He later obtained a Bachelor of Science degree in Business Administration from the University of Ghana Business School in 2018.
Career
Felix began his professional journey in 2016 as a sales assistant at UK Trade & Investment in Ghana. The next year, he joined Global Trade Consult, a consultancy firm dedicated to assisting both domestic and international businesses. After finishing his university studies in 2018, he undertook a short internship at Goldman Sachs before securing a position on their Global Investment Research team based in London. Driven by a desire to contribute to Africa’s economic development, Felix returned to Ghana to co-establish Tendo, where he now serves as CEO.
Business career
Together with Primerose Katena, Felix launched Tendo in 2021. The company initially operated under the name Hashfyre, focusing on influencer marketing by connecting young social media users with brand campaigns to generate revenue. That same year, the startup was selected for the Meltwater Entrepreneurial School of Technology (MEST Africa) accelerator program. Headquartered in Accra, Tendo’s business extends across Ghana and Nigeria.
In 2021, Tendo was accepted into Google's Black Founders Fund initiative. The following year, it took part in Y Combinator’s winter cohort and earned recognition from Make Money Media in 2023 as one of Africa’s top ten most successful startups. Additionally, Tendo was shortlisted for MultiChoice's Accelerator Program in 2023 to present its business to global investors in Dubai, UAE.
Social impact
In 2023, Felix contributed GH¢10,000 to Prempeh College, his former school, to support their robotics team and encourage STEM education initiatives.