Femme for DKNY
| Company type | Fashion collection |
|---|---|
| Industry | Fashion |
| Founded | 2009 |
| Founder | Hilary Duff |
| Products | Apparel, denim jeans |
Femme for DKNY Jeans represents a fashion collection created by Hilary Duff in collaboration with Donna Karan New York, available for a limited duration. In the November 2008 edition of Fashion Rules magazine, it was revealed that Duff's earlier successful line, Stuff by Hilary Duff, would be discontinued due to her lack of full creative control. Within the same feature, she expressed her desire to design apparel tailored specifically for young women of her own age group.
The official launch of Femme was publicized on February 5, 2009, through Women's Wear Daily. Duff described her vision for the line as versatile, highlighting features such as tunics paired with detachable scarves, skinny jeans equipped with adjustable belt loops, and t-shirts adorned with removable printed necklaces. The Femme for DKNY jeans collection became available nationwide in August 2009, with prices ranging between $39 and $129.
Promotion
The debut of Femme for DKNY was covered in the February 5, 2009 issue of Women's Wear Daily, which showcased sketches alongside images of Duff modeling the collection herself. Additionally, Duff appeared in an exclusive photoshoot wearing pieces from the line in the September 2009 issue of InStyle, captured by photographer Thomas Whiteside. She also participated as a model alongside Sophie Srej and Gracie Carvalho in the Fall 2009 advertising campaign for Femme for DKNY Jeans. Photographed by Scott Schuman on the streets of Manhattan, these advertisements aimed to embody the distinctive fashion sense of New York’s trendsetters. The campaign was featured on the DKNY website and appeared in numerous fashion publications including Teen Vogue, Cosmopolitan, Company, and Kiss.
Around the time Femme launched in stores, Duff made multiple guest appearances during Season 3 of Gossip Girl. Concurrently, she starred in a YouTube miniseries titled "The Chase," which premiered on August 21, 2009, releasing new episodes each Friday.
Femme also received coverage in the September issues of both Seventeen and Us Weekly, featuring Duff alongside a model and showcasing interpretations of runway trends incorporated into her collection.Template:Fix/category[citation needed]
On September 4, all 30 pieces from Femme became available for purchase through the official DKNY website.
The Chase
"The Chase" is a web mini-series starring Duff, hosted on her official YouTube podcast channel.[1] It premiered on Friday, August 21, 2009, with subsequent episodes released weekly on Fridays. The inaugural episode titled "Chapter One: The Beginning" attracted over 22,000 views within its first week and quickly became one of the channel’s most popular videos.
On August 28, two additional episodes were uploaded: "Chapter Two: Suspect Ryan" and "Chapter Three: Suspect Ruby." Each approximately 20 seconds long, these installments are set in European cities—Amsterdam for "Ryan" and Paris for "Ruby." Both feature clips of Duff adopting various disguises while showcasing garments from her Femme collection.
Episodes four and five were released simultaneously on September 4. "Chapter Four: Suspect Layla," set in Shanghai, highlights a sequined hoodie paired with black leggings. "Chapter Five: Suspect Kim," taking place in New York City, features a bomber jacket and grey jeans. "Chapter Six: Closing In" is located inside police headquarters where two officers examine a billboard displaying photos of Duff wearing all previous outfits from earlier chapters.
The concluding segment, "The Final Chapter," debuted on September 18 with a runtime under three minutes. It opens with Duff sporting her natural blonde hair and a green turtleneck. Two male detectives enter; she exits a cinema and encounters them again around a corner disguised with black hair before they follow her into a nightclub. Inside the club, Duff repeatedly changes disguises—from short blonde hair to long brown hair accompanied by a sequined green dress—and finally appears with blonde hair wearing a tunic. The video closes as she walks past numerous "wanted" posters bearing her image along a street and ends with a link directing viewers to the website.[2]
References
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- ↑ [1]Template:Fix/category[dead link]