Field & Stream (retailer)
| Company type | Subsidiary |
|---|---|
| Industry | Retail (outdoor products) |
| Predecessor | Gordon & Ferguson Merchandising Company |
| Founded | 1915 |
| Fate | Retail rights transferred back to Field & Stream magazine in 2024 |
Area served | United States |
| Products | Hunting, fishing, camping, and outdoor activity products |
| Owner | Dick's Sporting Goods (until 2024) |
| Parent | Dick's Sporting Goods (until 2024) |
Field & Stream operates as a specialty retailer concentrating on products for hunting, fishing, camping, and outdoor activities, functioning under the ownership of Dick's Sporting Goods. The emblem featuring "1871" pays tribute to the foundation of Gordon & Ferguson Merchandising Company, which began marketing apparel under the "Field and Stream" label in 1915. In 2012, Dick's secured licensing rights to the brand name from the successors of Gordon and Ferguson.
Beginning in 2021, Dick's initiated a transformation of Field & Stream outlets into Public Lands stores. This rebranding places greater emphasis on conservation initiatives and the protection of public lands, while scaling back on hunting equipment and firearms. This adjustment reflects shifting consumer preferences toward environmentally responsible outdoor recreation.
History
The inaugural Field & Stream Shop by Dick's Sporting Goods debuted on August 16, 2013, in Cranberry Township, Pennsylvania, occupying the location formerly held by a Dick's store. The brand was introduced as a rival to Cabela's. The grand opening featured appearances by notable figures such as Willie Robertson from Duck Dynasty and retired WWE wrestler Shawn Michaels, boosting brand exposure. Shortly after launching, the store reinstated sales of AR-15 semi-automatic rifles, reversing a suspension that had been implemented in 2012 following the Sandy Hook Elementary School shooting.
Additional Field & Stream stores were established in locations including Erie, Pennsylvania, Altoona, Pennsylvania, and Crescent Springs, Kentucky. In October 2014, outlets opened in Miamisburg, Ohio, and Horseheads, New York. As of , the chain maintains four stores across the United States, extending as far west as Texas.
In October 2019, Utah-based Sportsman's Warehouse expanded its footprint by acquiring eight Field & Stream stores. This acquisition was followed by the purchase of two more locations in March 2020.
By 2021, Dick's transitioned the original Field & Stream store in Cranberry Township into its new Public Lands concept. This format continues to offer outdoor retail products while prioritizing local conservation efforts.
In 2024, Dick's Sporting Goods transferred retail rights for the Field & Stream brand back to Field & Stream magazine, signaling a strategic shift in brand management.