Flex Seal
| Company type | Private |
|---|---|
| Industry | Adhesive bonding products |
| Founded | February 28, 2011 |
| Founder | Swift Response (family-operated business) |
| Headquarters | Weston , United States |
Key people | Phil Swift (CEO and spokesperson) |
| Products | Flex Shot, Flex Tape, Flex Glue, Block Out, Slick Fix, Maximum Traction, Foamazing, Blast Off, Winter Wax |
Number of employees | 100 |
Flex Seal represents a line of adhesive bonding products manufactured by Swift Response, a family-operated business headquartered in Weston, Florida. Established on February 28, 2011, the company has a workforce of approximately 100 employees and is led by CEO and spokesperson Phil Swift. The brand rose to prominence primarily through its unique television commercials that depict the products in dramatic and exaggerated situations, significantly enhancing its market visibility.
Products
The core of Flex Seal's offerings is based on liquid rubber technology. Among its main products are Flex Shot, which serves as an alternative to traditional caulking guns; Flex Tape, engineered as a waterproof adhesive tape; and Flex Glue, known for its multi-purpose bonding capabilities. The company has broadened its range with additional items including Block Out, Slick Fix, Maximum Traction, Foamazing, Blast Off, and Winter Wax, all designed to address diverse sealing and adhesive requirements.
Advertising
Flex Seal's advertising campaigns have become well-known for featuring Phil Swift performing impressive demonstrations, such as repairing a boat hull that had been cut in half using Flex Tape and then successfully operating it on a lake. In 2017, a joint test conducted with Inside Edition, the Good Housekeeping Institute, and a marina at Lake Hopatcong recreated this experiment, determining that the patched boat "remained seaworthy" despite some water seepage.
Between 2013 and 2019, Flex Seal was a sponsor of the NASCAR Xfinity Series team JD Motorsports, supporting drivers like Ross Chastain, Landon Cassill, and Jeffrey Earnhardt. During a 2017 race event, Flex Tape gained attention when it was used to fix crash damage on the vehicle driven by sponsored racer Garrett Smithley.