Flok (company)
| Company type | Private |
|---|---|
| Industry | Technology, Marketing |
| Founded | 2011 |
| Founder | Ido Gaver, Eran Kirshenboim |
| Fate | Acquired by Wix.com in January 2017; ceased operations by March 2020 |
| Headquarters | New York City , United States |
Area served | Local enterprises, small and medium-sized businesses |
| Products | AI-powered chatbots, customer loyalty programs, mobile applications, CRM platforms |
| Parent | Wix.com (from January 2017) |
Flok (previously known as Loyalblocks) was a technology startup based in New York City, United States, focusing on marketing solutions tailored for local enterprises. Its product suite encompassed AI-powered chatbots, customer loyalty initiatives, mobile applications, and CRM platforms aimed at boosting customer interaction and retention.
In January 2017, Wix.com acquired Flok to incorporate its loyalty and mobile CRM functionalities into Wix's business ecosystem. By March of the same year, Flok had mostly discontinued routine communications. The company later announced in 2019 that it planned to cease operations by March 2020.
Background
Established in 2011 by Ido Gaver and Eran Kirshenboim, Flok maintained offices in Tel Aviv, Israel. In May 2013, the startup raised $9 million during a Series A funding round led by General Catalyst Partners, with participation from Founder Collective and Gemini Israel Ventures. Across three financing rounds, Flok accumulated over $18 million in venture capital.
By May 2014, Flok had introduced a self-service loyalty platform designed for small and medium-sized businesses featuring beacon technology integration, supporting approximately 40,000 merchants. In 2016, the company launched an all-in-one chatbot solution targeting local businesses and attracted media coverage from AdWeek for developing the pioneering weed bot chatbot for a California cannabis company.
Services
Flok offered a consumer-oriented application that enabled users to access rewards and promotions from affiliated businesses, alongside a dedicated business app allowing merchants to efficiently administer their loyalty programs.