Fondazione Prada
| Company type | Foundation |
|---|---|
| Industry | Contemporary art, Culture |
| Founded | 1995 |
| Founder | Miuccia Prada, Patrizio Bertelli |
| Headquarters | Milan , Italy |
| Products | Contemporary art exhibitions, cultural initiatives, film festivals, architectural projects |
Fondazione Prada, established in 1995 and co-led by Miuccia Prada alongside Patrizio Bertelli, focuses on advancing contemporary art and cultural initiatives.[1] Between 1993 and 2010, the foundation curated 24 individual exhibitions in Milan, collaborating with prominent figures in the contemporary art scene.[2][1] In 2015, it inaugurated a permanent venue based in Milan.
History
Over more than twenty years, Fondazione Prada has cultivated a multifaceted cultural agenda encompassing film festivals—such as the Tribeca Film Festival hosted at Fondazione Prada in 2004—philosophical discussions, and architectural endeavors including “Herzog & de Meuron, OMA/AMO Rem Koolhaas. Projects for Prada” (2001) and “Rotor: Ex Limbo” (2011).[3][4]
The foundation extended its presence to Venice in 2011 by opening the Ca’ Corner della Regina palace on the Grand Canal, where it has showcased significant exhibitions such as “Fondazione Prada_Ca’ Corner” (2011), “The Small Utopia. Ars multiplicata” (2012), “When Attitudes Become Form: Bern 1969/Venice 2013” (2013), and "Art or Sound" (2014).[5][6][7][8]
Among its international undertakings are Carsten Höller’s "Double Club" in London,[9] the "Prada Transformer" designed by OMA in Seoul,[10] and Francesco Vezzoli’s "24h Museum" at Paris’s Palais d’Iéna.[11]
During the Venice Biennale from 2005 to 2009, Fondazione Prada featured solo shows by Francesco Vezzoli (2005),[12] Thomas Demand (2007), and John Wesley (2009)[13] hosted at the Giorgio Cini Foundation.
The foundation has also presented works by distinguished artists such as Anish Kapoor (1995), Louise Bourgeois (1997), Sam Taylor-Wood (1998), Walter De Maria (1999), Enrico Castellani (2001), Steve McQueen (2005), Tom Sachs (2006), Nathalie Djurberg (2008), and John Baldessari (2010).[2]
Largo Isarco
On 9 May 2015, Fondazione Prada unveiled its permanent Milan location in Largo Isarco, a project designed by OMA led by Rem Koolhaas. This site repurposes an early 20th-century distillery from the 1910s, combining original structures with three newly constructed buildings named “Podium,” “Cinema,” and “Torre.” The focal point is the “Haunted House,” a four-level edifice adorned with 24-carat gold leaf, showcasing a permanent display of works from Fondazione Prada's collection.
The entire complex spans 19,000 m2 (205,000 ft2), including 11,000 m2 (118,000 ft2) dedicated to exhibitions. Visitors enter through a children’s area created by students from the École nationale supérieure d'architecture de Versailles, alongside a bar designed by filmmaker Wes Anderson that captures the essence of traditional Milanese cafés.
At its inauguration, Fondazione Prada presented a variety of programs: bespoke installations by Robert Gober and Thomas Demand, screenings and documentaries curated by Roman Polanski, and thematic exhibitions sourced from the Prada Collection.
In September 2015, the foundation introduced its inaugural performing arts initiative titled “Atlante del gesto,” featuring choreography by Virgilio Sieni. Later that year, it showcased a comprehensive exhibition of Gianni Piacentino curated by Germano Celant, as well as “Recto Verso,” an exhibition investigating hidden facets of artwork.
In early 2016, the Cinema hosted “Flesh, Mind and Spirit,” a curated selection of fifteen films chosen by Oscar-winning director Alejandro González Iñárritu and film critic Elvis Mitchell.
On 4 February 2016, the site-specific installation "Goshka Macuga: To the Son of Man Who Ate the Scroll" opened, exploring themes of temporality and transformation.
Among its notable early exhibitions was an extensive presentation of Edward Kienholz, including the seldom-exhibited installation Five Car Stud.
Osservatorio
In 2016, Fondazione Prada inaugurated Osservatorio, a photography space located on the fifth and sixth floors of Milan’s Galleria Vittorio Emanuele II.
Venues in Venice
Fondazione Prada collaborated with private partners to present The Secret History of Italian Cinema, a retrospective series launched during the 61st Venice International Film Festival.
Additionally, the Fondazione manages exhibitions at the historic 18th-century Palazzo Corner della Regina, home to the History Archives of the Contemporary Art Exhibition of the Biennale di Venezia. In 2015, these venues hosted interconnected antiquity-themed art exhibitions titled Serial Classic and Portable Classic, curated by Salvatore Settis.
See also
External links
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