Foodstirs
| Company type | Private |
|---|---|
| Industry | Culinary, Lifestyle, Baking products |
| Founded | July 2015 in Santa Monica, California, United States |
| Founder | Galit Laibow, Sarah Michelle Gellar, Greg Fleishman |
| Defunct | 2021 |
| Headquarters | Santa Monica , United States |
Key people | Galit Laibow (President), Sarah Michelle Gellar (Co-founder), Greg Fleishman (Co-founder) |
| Products | Baking kits, mixes, ready-to-bake products |
Foodstirs was a US-based culinary and lifestyle brand specializing in baking kits, mixes, and ready-to-bake products available through online platforms, subscription services, and retail outlets across the country. The enterprise was co-founded by Galit Laibow (serving as President), actress Sarah Michelle Gellar, and Greg Fleishman, with its main office located in Santa Monica, California. In February 2017, Foodstirs earned a spot on the CNBC Upstart 25 list, recognizing its promising position within the $4.7 billion baking mix industry.
The company discontinued its operations in 2021 without issuing any formal statement.
History
Established in July 2015 in Santa Monica, Foodstirs was created by Galit Laibow, Greg Fleishman, and Gellar. During the same month, the startup obtained undisclosed seed capital from investors including Mucker Capital, BAM Ventures, and Third Wave Digital while participating in MuckerLab's accelerator program.
Foodstirs debuted its product line online and through subscription models in October 2015. By mid-2016, the brand had expanded its presence to physical retail stores such as Whole Foods Markets in the northeastern United States and Gelson's Markets throughout southern California. In October 2016, the company secured Series A financing from backers including Mucker Capital, Beechwood Capital, Cambridge Companies SPG, along with Ken Wegner, president of Jel Sert.