Forgiato Wheels
| Company type | Private |
|---|---|
| Industry | Automotive parts |
| Predecessor | D'Vinci Wheels |
| Founded | 2006 in Los Angeles, California, U.S. |
| Founder | Norman Celik |
| Headquarters | Los Angeles , United States |
Area served | Worldwide |
Key people | Norman Celik (Founder) |
| Products | Custom high-performance wheels for luxury automobiles |
'Forgiato, also known as Forgiato Designs, is a U.S.-based enterprise located in Los Angeles, California. Established in 2006 by entrepreneur Norman Celik, the firm focuses on the design and production of premium, high-performance wheels tailored for luxury automobiles, all manufactured domestically. The company organizes an annual event called Forgiato Fest to present its latest offerings. Its wheels are popular among celebrities including Flo Rida and 2 Chainz.
History
With more than ten years of experience in the jewelry sector, Norman Celik began importing and customizing wheels in 1996 for automotive dealers and specialty retailers. In 2002, he co-launched D'Vinci Wheels, which introduced the Forgiato Designs brand in 2005. After divesting from D'Vinci in 2006, Celik concentrated solely on developing Forgiato Designs. The company crafts bespoke wheels for luxury marques such as Lamborghini, Ferrari, Bentley, Rolls-Royce, Porsche, Mercedes-Benz, and BMW. Forgiato supports a worldwide distribution network comprising roughly 50 authorized dealers.
Forgiato Fest
The annual Forgiato Fest event highlights exotic vehicles equipped with the company’s custom wheels. Initially held at the Miami Beach Convention Center, by 2014 the festival had expanded to include a Dallas location at the Dallas Convention Center. The third Miami edition featured headliner 2 Chainz, exemplifying Forgiato’s approach of merging luxury automotive culture with entertainment to enhance brand recognition and market reach.
In popular culture
Forgiato Wheels have achieved considerable prominence within the music scene, appearing in songs by artists such as YG and Drake ("Who Do You Love?"), Young Jeezy ("Sittin Low"), Gucci Mane and 2 Chainz ("Okay with Me"), as well as Mustard and Roddy Ricch ("Ballin'"). Moreover, rapper YoungBoy Never Broke Again featured a track titled "Forgiato" on his third studio album Sincerely, Kentrell. The brand enjoys popularity among numerous celebrities including 2 Chainz, Slim Thug, Flo Rida, Kendall Jenner, Kylie Jenner, 50 Cent, Richie Rich, Scott Disick, Michael Jordan, and Nicki Minaj. These high-profile endorsements contribute significantly to Forgiato’s competitive positioning and expansion within the market.