Fox Racing

Fox Head, Inc.

Company type	Private
Industry	Extreme sports apparel and protective equipment
Founded	1974
Founder	Geoff Fox
Headquarters	Irvine, California , United States
Area served	Worldwide
Key people	Peter Fox (CEO)
Products	Apparel and protective gear for motocross and mountain biking
Owner	Revelyst

Fox Head, Inc. operates under the trade name Fox Racing and is a prominent American brand specializing in extreme sports apparel and protective equipment for motocross and mountain biking. Established in 1974, the company is headquartered in Irvine, California, and is currently owned by Revelyst, having formerly been a part of Vista Outdoor.

History

The roots of Fox Racing trace back to Fox Racing Shox, which was created by Bob Fox, the brother of Geoff Fox, the founder of Fox Head. Initially a segment within Moto-X Fox, Bob’s operation became the standalone Fox Factory in 1977.

In an effort to broaden its market reach beyond motocross into areas such as mountain biking, wakeboarding, and surfing, as well as to diversify its product offerings, the company rebranded from Fox Racing to Fox Head in July 2006.

Peter Fox took on the role of CEO in 2008 while Greg Fox continued serving on the board. Although Peter departed for a period, he resumed leadership following Altamont Capital Partners’ acquisition of Fox Head in 2014, restoring involvement from the founding family.

Vista Outdoor completed the acquisition of Fox Racing for $540 million in July 2022. Earlier that year, Fox Racing introduced the Union footwear collection designed specifically for cyclists.

By 2023, Vista Outdoor began integrating its Action Sports portfolio—including brands like Bell and Giro—under the Fox Racing umbrella to enhance operational efficiency and strengthen brand positioning.