Fred & Farid Group
| Company type | Private |
|---|---|
| Industry | Advertising |
| Founded | 2007 |
| Founder | Frédéric Raillard, Farid Mokart |
| Headquarters | Los Angeles , United States |
Area served | Worldwide |
Key people | Frédéric Raillard, Farid Mokart |
Number of employees | 300 |
FF Agency
FF operates as an independent global boutique advertising network, with offices located in Los Angeles, New York, Shanghai, and Paris. Established in 2007 by Frédéric Raillard and Farid Mokart, the agency currently has a workforce of approximately 300 employees. Additionally, FF oversees financial ventures through the Fred & Farid Digital Investment Fund (FFDIF).
Raillard and Mokart began collaborating in 2000, eventually founding their own enterprise seven years later.
History
Raised in the suburbs of Paris with multicultural backgrounds, Frédéric Raillard and Farid Mokart pursued studies in design and political science, respectively. Their careers started at Euro RSCG BTC in Paris, where Raillard served as a strategic planner and Mokart as an account manager before both advanced to creative director roles within prominent Parisian agencies.
Among their initial projects were campaigns for the start-up Aucland.com and directing the music video for British pop artist Robbie Williams' "Rock DJ" in 2000.
Previously known as Fred & Farid, FF is a creative agency that employs over 100 professionals. The agency has developed advertising efforts for leading brands including Air France, Audemars Piguet, Audi, Coca-Cola, Diesel, Giorgio Armani, Google, Guerlain, HP, Lacoste, Louis XIII, Martini, Orangina, Porsche, Saint Laurent, Schweppes, Société Générale, Tmall, Vivo, and Wrangler.