FullBeauty Brands
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 1 January 1901 in New York City, United States |
| Headquarters | New York City , United States |
Area served | United States |
Key people | Jim Fogarty (CEO) |
| Products | Plus size women's apparel, big and tall men's clothing, home products |
FullBeauty Brands Operations, LLC. is a United States-based holding company headquartered in New York City, specializing in online and catalog retail for plus size women's apparel, big and tall men's clothing, as well as home products. As of June 2023, Jim Fogarty serves as the company's Chief Executive Officer.
History
Established in 1901 in New York City, FullBeauty Brands began its journey in the fashion industry. The company introduced its initial fashion catalog in 1924. By 1941, it relocated its mail order operations to Indiana, where it currently processes catalog and online orders through fulfillment centers located in Indianapolis and Plainfield. In 1999, the organization expanded its customer service capabilities by opening a call center in El Paso, Texas.
In February 2013, ownership of the company transferred to Charlesbank Capital Partners and Webster Capital. Two years later, in 2015, the firm underwent a rebranding effort, changing its name from OneStopPlus Group to FullBeauty Brands.
Later that same year, in October 2015, Apax Partners acquired FullBeauty Brands.
Most recently, in June 2024, FullBeauty Brands expanded its portfolio by acquiring the Avenue brand from City Chic Collective.
Brands
FullBeauty Brands Operations, LLC functions as a parent holding entity that encompasses a variety of brands within its portfolio. Among the brands it manages are One Stop Plus, Woman Within, Roaman's, Catherine's, Jessica London, Eloquii, Ellos, Swimsuits For All, Brylane Home, King Size, Full Beauty Outlet, Shoes For All, and Intimates For All.
Support for the Body Positive Movement
FullBeauty has actively aligned itself with the Body Positive Movement by endorsing messages that challenge the prevailing norm of featuring extremely thin fashion models. In 2015, the company launched the "OwnYourCurves" campaign, which aimed to reshape consumer attitudes about size and beauty by positively representing women categorized as "plus size." This initiative included a partnership with singer Meghan Trainor, who served as a prominent figure in promoting the campaign’s message.