GOAT Group
| Company type | Private |
|---|---|
| Industry | E-commerce, Retail |
| Predecessor | GOAT (2015) |
| Founded | 2018 |
| Headquarters | United States |
Area served | Worldwide |
| Products | Sneakers, Apparel, Accessories |
GOAT Group functions as a holding entity overseeing e-commerce platforms that focus on sneakers, apparel, and related accessories. Established in 2018, the company operates several online marketplaces, including GOAT, Flight Club, alias, and Grailed.
History
The inception of GOAT Group traces back to 2015 with the debut of the GOAT online sneaker platform. In 2018, the company expanded by acquiring Flight Club, a retail sneaker consignment business, maintaining both brands independently under the newly formed GOAT Group. This strategic acquisition was complemented by a $100 million capital injection from Foot Locker in 2019.
In 2020, the group launched Alias, a digital platform designed for users to resell sneakers and apparel. By 2021, after raising an additional $195 million in private investments, GOAT Group's valuation reached $3.7 billion. The following year, in 2022, the company further broadened its portfolio by acquiring Grailed, a peer-to-peer marketplace specializing in apparel, footwear, and accessories.
GOAT
Established in 2015, GOAT stands as a premier online destination for sneakers, clothing, and accessories. Utilizing a ship-to-verify system, it ranks among the largest marketplaces facilitating transactions of both new and vintage products.
Flight Club
Flight Club operates as a sneaker consignment retailer with three brick-and-mortar locations situated in New York, Los Angeles, and Miami, alongside its digital platform. Founded in 2005, it became part of GOAT Group through the acquisition completed in 2018.
alias
Alias is an e-commerce platform launched in 2020 that allows users to list sneakers and apparel for resale. It serves as an extension of GOAT’s seller marketplace.
Grailed
Grailed is an online marketplace specializing in luxury apparel and footwear. Founded in 2014, it offers resale items from premium brands such as Raf Simons, Gucci, and Balenciaga. Initially concentrating on menswear, Grailed expanded its offerings in 2022 to include women's footwear and clothing.