Gadget Flow

Gadget Flow
Company type	Private
Industry	E-commerce, Product discovery
Founded	2012; 14 years ago in Athens, Greece
Founder	Evan Varsamis, Cassie Ousta, Mike Chliounakis
Headquarters	New York City, United States
Area served	Worldwide
Key people	Astghik Azaryan (CEO), Mike Chliounakis (COO), John Antoniou (CTO)
Products	Product discovery platform, mobile applications, The Gadget Flow Shop
Parent	The Crowdfunding Formula (since 2023)
Website	thegadgetflow.com

Gadget Flow—also referred to as The Gadget Flow—is a specialized e-commerce platform based in New York City. Established in 2012 in Greece by entrepreneurs Evan Varsamis, Cassie Ousta, and Mike Chliounakis, the company serves a global audience with an emphasis on product discovery and digital shopping experiences. Attracting 22 million monthly visitors, it ranks among the top product search engines by consolidating items from leading marketplaces such as Amazon, Etsy, Kickstarter, IndieGogo, and various other crowdfunding platforms. This extensive market presence underpins its business strategy aimed at streamlining product exploration and enhancing consumer interaction across multiple categories.

History

Gadget Flow began in 2012 as a design inspiration blog created by university students Evan Varsamis, Cassie Ousta, and Mike Chliounakis in an apartment located in Athens, Greece. Initial income was generated through banner advertisements promoting new creations from Greek designers and artists featured on Amazon.com and Etsy. Subsequently, the team incorporated a “buy now” feature following each product review, directing users to the respective artisan’s website.

By early 2013, the founders expanded their offerings to include digital advertising and social media marketing services but later concentrated on their primary platform after experiencing a threefold increase in site traffic post-relaunch. The company gained prominence by participating in technology exhibitions such as Web Summit Dublin (2014) and The Next Web Conference NYC (2015).

In 2014, Gadget Flow released mobile applications for both iOS and Android, enabling users to search products while featuring live video demonstrations coupled with interactive Q&A sessions.

The business model evolved further with the introduction of The Gadget Flow Shop in August 2016, which provided consumers direct access to a curated selection of products.

In 2018, the company ventured into podcasting with content centered on marketing tactics, crowdfunding insights, and strategies for product placement.

A pivotal moment occurred in 2023 when The Crowdfunding Formula acquired Gadget Flow, marking a significant development in its corporate trajectory.

Leadership

The executive team at Gadget Flow is headed by CEO Astghik Azaryan, with Mike Chliounakis serving as Chief Operating Officer and John Antoniou fulfilling the role of Chief Technology Officer.

Products and services

Gadget Flow facilitates product discovery, purchasing, and savings by promoting brands within a targeted user community. By 2017, it had showcased more than 6,000 items and earned recognition as a leading smart shopping application. During the fall of that year, the platform integrated Apple’s ARKit alongside simultaneous localization and mapping technologies to present products through augmented reality, thereby enriching user engagement.

Recognitions

In 2016, The Next Web identified Gadget Flow as one of the most promising technology startups. The following year, Entrepreneur magazine described it as a "secret weapon" for achieving crowdfunding success and included it among its Entrepreneur 360 list highlighting the "Best Entrepreneurial Companies in America," underscoring its considerable market impact and growth trajectory.

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