Galaxy Unpacked
| Company type | Event |
|---|---|
| Industry | Consumer electronics |
| Founded | June 2009 |
| Headquarters | Suwon , South Korea |
Area served | Worldwide |
| Owner | Samsung Electronics |
Galaxy Unpacked is an annual showcase hosted by Samsung Electronics to introduce the latest consumer mobile gadgets, such as smartphones, tablets, and wearable technology. The inaugural event, originally named Samsung Mobile Unpacked, took place in June 2009 during the CommunicAsia exhibition at the Singapore Expo in Singapore. Subsequent editions have often been held in cities like Barcelona, New York City, and San Francisco. Since 2015, the event has been officially known as Galaxy Unpacked.
This occasion features keynote speeches led by senior company executives to unveil new products. Attendees have opportunities to explore product displays and engage directly with devices in interactive demonstration areas. The live streams of Galaxy Unpacked typically open with a distinctive pre-roll tune from the Samsung Galaxy series—commonly a tailored rendition of "Over the Horizon"—accompanied by recurring animation sequences. Attendance is limited to Samsung leadership, journalists, social media personalities, and select Samsung Care Ambassadors or Samsung Members Stars.
History
In response to the COVID-19 pandemic in August 2020, Samsung transitioned to a fully virtual format for its event debuting the Galaxy Note 20 lineup. Broadcast live from its headquarters in Suwon, South Korea, the presentation occurred without an in-person audience and attracted over 56 million cumulative viewers.
The Galaxy Unpacked held on July 26, 2023, at noon GMT (8 PM KST) in Seoul, South Korea, introduced the Galaxy Z Fold 5, Galaxy Z Flip 5, Galaxy Watch 6 series, and Galaxy Tab S9 series. Notably, BTS member SUGA (Min Yoon-gi) appeared during the event, with his track Daechwita, released under his alias Agust D, featured in the opening segment. This marked the first time an Unpacked event was hosted in Samsung’s home country with a live audience present.
The initial Galaxy Unpacked of 2024 occurred on January 17 at San Jose’s SAP Center in California. At this event, Samsung revealed its new generative Galaxy AI capabilities alongside the launch of the Galaxy S24 Series mobile devices. Additionally, the company announced the upcoming release of its Galaxy Ring device planned for later in 2024. The presentation included a special guest appearance by Pokimane, who demonstrated AI functionalities integrated into the new smartphones.
Product launches
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| Year | Product release timeline |
|---|
|- |2009||Samsung S8000 Jet and i8000 Omnia II| |- |2010||February saw launch of Samsung Wave (S8500), followed by March release of the original Samsung Galaxy S| |- |2011||Introduced were the second generation of the Samsung Galaxy series (S II), alongside first-generation devices in both the Note series and Nexus line| |- |2012||Released products included third iteration of the Samsung Galaxy series (S III), second generation of the Note lineup (Note II), alongside tablets such as Tab 2 and innovations like the standalone camera device branded as 'Galaxies Camera'| |- |2013||Launches comprised fourth generation of the mainline smartphone series (S4), third generation of Notes (Note3), and first smartwatch under 'Gear' branding| |- |2014||The year featured fifth generation smartphones (S5), fourth generation Notes (Note4), pioneering curved display device (Note Edge), rugged tablet Tab Active, along with a suite of wearable tech products: Gear series watches and accessories such as VR headset and fitness bands| |- |2015||Introduced were sixth generation smartphones (S6) with edge variants, fifth generation Notes (Note5), plus new smartwatch model Gear S2| |- |2016||Key releases included seventh generation smartphones (S7 and Edge variant), virtual reality hardware (Gear VR), new camera accessory (Gear 360), seventh generation Notes (Note7), and updated smartwatch versions: Gear S3 Classic and Frontier along with fitness bands and wireless earbuds| |- |2017||Eighth generation smartphones (S8 and Plus variant) and eighth generation Notes (Note8) were launched alongside new tablets like Tab S3; wearables expanded with advanced fitness bands and sports watches| |- |2018||Released ninth generation smartphones (S9 and Plus variant), ninth generation Notes (Note9), first-generation smartwatches under 'Watch' branding, and smart speaker 'Home'| |- |2019||The lineup expanded with multiple versions of tenth generation smartphones (S10e, standard, Plus, and 5G variants), tenth generation Notes (Note10), foldable smartphone debut with 'Fold', laptops such as Book S; wearable devices included active watches, fitness bands, earbuds; also introduced foldable clamshell phone 'Z Flip' and mid-range smartphones like 'A70' and 'A80'| |- |2020||Released twentieth generation smartphones (S20 series with standard, Plus, Ultra variants), twentieth generation Notes (Note20 series), foldable phone Z Fold2; additionally launched Fan Edition of phones, new earbuds versions, tablets Tab S7 series, fitness bands Fit2; smartwatch Watch3; several entry-level to mid-range smartphones in 'A' series| |- |2021||Launches included foldable phones Z Fold3 and Z Flip3; smartwatches Watch4 series; earbuds Buds2; twenty-first generation smartphones (S21 series); advanced earbuds Buds Pro; smart tracking devices SmartTag; multiple 'A' series mid-range phones; also introduced new laptops under Book branding| |- |2022||Flagship releases comprised twenty-second generation smartphones (S22 series); updated tablet line Tab S8 variants; mid-range M-series phones M33 and M23; 'A' series mid-range phones with multiple new entries; foldable phones Z Fold4 and Z Flip4; smartwatches Watch5 series; premium earbuds Buds2 Pro| |- |2023||New releases encompassed twenty-third generation smartphones (S23 series); advanced laptops Book 3 Pro/Ultra variants; foldable devices Z Fold5 and Z Flip5; latest smartwatches Watch6 Classic versions; tablet line Tab S9 with multiple variants| |- |2024||Announced were twenty-fourth generation smartphones (S24 series); new wearable tech such as Ring accessory; foldable phones Z Fold6 and Z Flip6; smartwatches Watch7 along with Ultra model; earbuds Buds 3 and Buds 3 Pro| |- |2025||Projected releases include twenty-fifth generation smartphones (S25 series) featuring standard, Plus, Ultra and Edge versions; foldables ZFlip7 and ZFold7; smartwatch lineup expanding with Watch8 variants plus special editions like Watch Ultra for that year|
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