GenZe (company)

Mahindra GenZe

Company type	Subsidiary
Industry	Electric bicycles and scooters
Founded	2013
Defunct	June 2020 (2020-06)
Fate	Discontinued operations
Headquarters	Fremont, California , United States
Products	Electric bicycles, electric scooters
Parent	Mahindra Group

Mahindra GenZe, also known as GenZe or GenZe by Mahindra, was a division specializing in electric bicycles and scooters, functioning as a subsidiary under India's Mahindra Group.

History

The brand introduced its inaugural electric bicycle and scooter models in 2013. The term GenZe is an abbreviation for Generation Zero Emissions, highlighting the company’s commitment to environmentally friendly, emission-free transportation.

Operations

GenZe operated as part of the Mahindra Group with its main office located in Fremont, California. The production process—including hand assembly and road testing—was conducted in Ann Arbor, Michigan. The company discontinued its activities in June 2020.

Products

GenZe developed and produced electric bicycles and scooters tailored for both individual consumers and commercial fleet applications.

Electric bicycles

The brand’s electric bikes were incorporated into public bike-sharing initiatives such as the Ford GoBike program and the Bike Solar Oakland project in Oakland, California.

Electric scooters

Introduced in 2015, GenZe's electric scooters became available to customers by the end of that year. These scooters were utilized by delivery companies like Postmates and featured in the Scoot Networks public scooter-sharing platform, which received investment from the private-equity branch of the Mahindra Group.

External links

• Official website