Generation Tux
| Company type | Private |
|---|---|
| Industry | Formalwear rental, E-commerce |
| Founded | 2014 |
| Founder | George Zimmer |
| Headquarters | Louisville , United States |
| Products | Suits, tuxedos, formalwear accessories |
| Website | generationtux |
Generation Tux is a private company specializing in online formalwear rentals, based in Louisville, Kentucky. Established by George Zimmer, the founder and former CEO of Men's Wearhouse, the firm focuses on delivering suits, tuxedos, and related accessories directly to customers through mail services.
History
The inception of Generation Tux dates back to 2014 when George Zimmer recognized the potential of the online suit rental market, confident that his extensive experience positioned him uniquely to scale such a business. Zimmer invested $6 million of his personal funds to acquire an inventory of 30,000 suits and tuxedos. The company was publicly introduced during the 2015 Salesforce Dreamforce conference. In 2017, Generation Tux expanded its reach by purchasing Menguin, a competing online tuxedo rental service, for $25 million.
Services
Generation Tux offers customers the ability to rent formalwear items such as suits, tuxedos, and accessories via its website. Clients select their preferred suit style and personalize it with various accessory options. Sizing is determined through a proprietary "fit algorithm," replacing traditional measuring methods. After selection, the garments are shipped to the renter, who has a return window of up to three days following their event.