Genie (Terex)

Genie

Company type	Subsidiary
Industry	Manufacturing, Construction equipment
Founded	1966
Founder	Bud Bushnell
Headquarters	Bothell, Washington , United States
Area served	Global (including Israel, Australia, Brazil, China, Europe, Middle East)
Products	Boom lifts, aerial work platforms, equipment handlers, scissor lifts, material lifts
Number of employees	3800+
Parent	Terex Corporation

Genie is a U.S.-based producer specializing in aerial platforms and work lifts utilized in sectors such as construction, maintenance, warehouse inventory management, and equipment setup. The company was founded in 1966 by Bud Bushnell and remained independent until its 2002 acquisition by Terex Corporation. With its headquarters located in Bothell, Washington, Genie operates on a global scale, serving regions including Israel, Australia, Brazil, China, Europe, and the Middle East. The firm marked its 50th year in business in 2016.

History

Genie Industries originated in 1966 when Bud Bushnell secured manufacturing rights for a compressed-air material lift. The name "Genie" was inspired by the device’s distinctive hissing noise reminiscent of a genie emerging from a bottle. The company secured a patent for the Genie Hoist in 1968.

During the 1970s, Genie broadened its offerings by introducing material handling equipment like the Teletower and launched its inaugural personal lift model in 1978. Production initially took place in Kirkland, Washington, before relocating the corporate headquarters to Redmond in 1982—a location that still houses its main offices along with three manufacturing plants.

In 1984, Genie debuted the pioneering Z-boom lift. The decade of the 1990s witnessed continued innovation with the introduction of the IWP in 1993, followed by scissor lifts in 1997, trailer-mounted boom lifts in 1998, and rough-terrain scissor lifts in 1999. Manufacturing operations expanded to Moses Lake, Washington, in 1998.

After being acquired by Terex in 2002, Genie became part of Terex’s Aerial Work Platforms division while maintaining its distinct brand identity. This change facilitated the expansion of production capabilities internationally to sites in China, Italy, and the United Kingdom. Presently, Genie employs over 1,800 staff at its Bothell location and has a global workforce exceeding 3,800 employees.

Markets

Genie’s product range caters to industries including aviation, construction, entertainment, government and military services, industrial sectors, warehousing, and retail. Rental companies account for approximately 90% of domestic sales and about 80% of international transactions.

Products

The company produces an assortment of construction lifting machinery such as boom lifts, aerial work platforms, equipment handlers, scissor lifts, and material lifts.