Geronimo Motor Company

Geronimo Motor Company

Company type	Private
Industry	Automotive, Tractor manufacturing
Founded	1917
Founder	William C. Allen
Defunct	1920
Headquarters	Enid, Oklahoma , United States
Products	Automobiles, Tractors
Number of employees	40–125 (1917–1920)

Geronimo was a classic American automobile produced in Enid, Oklahoma, between 1917 and 1920. Classified as an "assembled car," it was constructed using parts sourced from various external suppliers. In addition to automobiles, the company also engaged in tractor manufacturing.

History

The Geronimo Motor Company was established in 1917 by William C. Allen, who secured $500,000 in capital through stock offerings. The company presented two distinct models: the 4A-40, equipped with a four-cylinder Lycoming engine producing 37 horsepower, and the 6A-45, featuring a six-cylinder Rutenberg engine with 45 horsepower (with an optional upgrade to 55 hp) and a wheelbase measuring 122 inches. The range included both a roadster and a five-passenger touring car. Additionally, Geronimo marketed vehicles under the Wing brand specifically for export to France.

The 4A-40 and 6A-45 models were distributed throughout the Midwest region, covering Kansas, Nebraska, West Texas, and Oklahoma. Pricing for the 4A-40 was set at $895, while the 6A-45 was offered at $1,295. Competing vehicles in the market included the Cole 30 and Colt Runabout priced at $1,500, the Ford Model S at $700, and the Oldsmobile Runabout at $650.

Growing demand prompted the construction of a new manufacturing facility spanning 30,000 square feet near Enid in late 1917. Production capacity and financial backing increased accordingly; an additional $500,000 in stock was issued in January 1919. By this time, vehicle prices had risen to $1,995, placing them alongside competitors such as the FAL ($1,750) and Enger 40 ($2,000). Unfortunately, a severe fire in August 1920 inflicted damages estimated at $250,000—only partially offset by $65,000 in insurance coverage—resulting in the company's shutdown.

At its operational height, Geronimo employed between 40 and 125 personnel and manufactured roughly 600 to possibly up to 1,000 automobiles. Presently, only one restored example remains; it is owned by the Enid Region of the Antique Automobile Club of America and is utilized for parades as well as historical exhibitions.

Year	Production	Model	Serial Number	Displacement
1917	44	4-A-40	4101 to 4145	3153 cc
1918	99	6-A-45	401 to 500	3771 cc
1919	98	6-A-45	501 to 599	3771 cc
1920	~70	6-A-45, 6-G-45	600 to ?	3771 cc
Total	~311

See also

• List of automobile manufacturers
• List of defunct United States automobile manufacturers