Gift Card Granny
| Company type | Private |
|---|---|
| Industry | E-commerce |
| Founded | January 1, 2009 Fort Collins, Colorado, U.S. |
| Founder | Luke Knowles |
| Headquarters | Green Tree, Pennsylvania , United States |
Area served | United States |
Key people | Jason Wolfe (CEO) |
| Products | Discounted gift cards, gift card price comparison |
Number of employees | 39 (2016) |
| Parent | Wolfe.com |
| Website | giftcardgranny |
Gift Card Granny (also known as GiftCardGranny.com) is a U.S.-based online platform specializing in discounted gift card sales and price comparison, headquartered near Pittsburgh, Pennsylvania. This service allows users to browse multiple gift card vendors to purchase discounted cards or sell them at prices below their original value. The site offers access to more than 100,000 gift cards from upwards of 1,000 retailers.
Establishment
Founded in 2009 by Luke Knowles in Fort Collins, Colorado, Gift Card Granny was initially a part of "The Frugals," a network of websites including Coupon Sherpa and Free Shipping Day. As the pioneering gift card comparison website, it was originally managed exclusively by Knowles.
Acquisition
In 2013, internet business leader Jason Wolfe, who founded GiftCards.com, acquired Gift Card Granny through his enterprise Wolfe.com. Following the sale of GiftCards.com to Blackhawk Network Holdings in early 2016, Wolfe assumed the role of CEO at Gift Card Granny. Later that year, in December 2016, the company was relocated to Green Tree, Pennsylvania, occupying the former offices of GiftCards.com. Currently, the firm employs a staff of 39 individuals.
Operations
Functioning as an aggregator for discounted gift cards, Gift Card Granny collaborates with numerous discount gift card providers and merchants. Customers can search for gift cards from specific retailers and compare discounted offers before being directed to partner websites to finalize their transactions.
Additionally, the platform facilitates selling gift cards below their face value. It lists offerings from over 1,000 retailers such as Walmart, Olive Garden, Starbucks, Home Depot, Target, and Macy's. Overall, more than 100,000 gift cards are available for purchase or resale through the site.