Gilly Hicks

Gilly Hicks

File:Gilly Hicks by Hollister logo.svg
Company type	Division
Industry	Retail
Founded	January 21, 2008 (2008-01-21)
Headquarters	New Albany, Ohio , U.S.
Area served	United States, United Kingdom, Germany
Key people	Fran Horowitz (CEO) and GM)
Revenue	Increase US$ 40.283 million (2010)
Parent	Abercrombie & Fitch
Website	Gilly Hicks

Gilly Hicks is a women's activewear brand under the ownership of Abercrombie & Fitch, focusing on apparel for an active lifestyle.

The brand debuted its initial retail outlet at the Natick Mall in Natick, Massachusetts on January 21, 2008. In a strategic move announced on November 6, 2013, Abercrombie & Fitch decided to shutter all physical Gilly Hicks stores while maintaining the brand's presence through online sales. Responding to growing consumer interest from younger demographics, Gilly Hicks was relaunched in 2017. Since that revival, its merchandise has been available both in every Hollister retail location and via e-commerce platforms. By 2019, Gilly Hicks had become a prominent product line within Hollister’s online and brick-and-mortar outlets.

Stores

File:Dolphin Mall 4 (1).jpg

Lounge area at a pop-up Gilly Hicks in Miami's Dolphin Mall (July 2019)

In July 2019, Abercrombie & Fitch inaugurated four temporary Gilly Hicks pop-up shops. These were established at BrandBox inside Tysons Corner Center (Tysons, VA), Dolphin Mall (Miami, FL), Los Cerritos Center (Cerritos, CA), and Baybrook Mall (Friendswood, TX). These additions complemented two preexisting Gilly Hicks stores located at Ala Moana Center (Honolulu, HI) and Roosevelt Field Mall (East Garden City, NY).

October 2019 saw the launch of a co-located Gilly Hicks store adjacent to Hollister Co. within the Aventura Mall (Aventura, FL).

July 2021 marked the opening of a new side-by-side Gilly Hicks boutique at Westfield London. This store showcases the brand’s expanded product range, an innovative retail layout, and incorporates multiple digital engagement features.

In February 2022, Abercrombie & Fitch confirmed plans for a new Gilly Hicks standalone store on Carnaby Street, London. This location has since ceased operations; however, Gilly Hicks products continue to be available inside the Hollister stores situated on Regent Street and Fouberts Place near Carnaby Street.

List of Stores Based on Provided Data

Location	City
Tysons Corner Center	Tysons, VA
Dolphin Mall	Miami, FL
Los Cerritos Center	Cerritos, CA
Baybrook Mall	Friendswood, TX
Ala Moana Center	Honolulu, HI
Roosevelt Field Mall	East Garden City, NY
Aventura Mall	Aventura, FL
Westfield London	London