Giordano International
| Company type | Public company |
|---|---|
| Industry | Retail (apparel and accessories) |
| Founded | 1981 |
| Founder | Jimmy Lai |
| Headquarters | Hong Kong , Hong Kong |
Area served | Asia Pacific, Middle East, Australia, Africa |
Key people | Colin Melville Kennedy Currie (CEO) |
| Products | Apparel and accessories for men, women, and children |
Number of employees | 6500+ |
Giordano International Limited is a global retail brand based in Hong Kong, specializing in apparel and accessories for men, women, and children. The company was founded in 1981.[1]
With a workforce exceeding 6,500 employees, Giordano operates roughly 1,800 outlets spanning over 30 countries and regions worldwide.[2]
History
The inception of Giordano traces back to 1981 when Jimmy Lai founded the company. The brand’s name was inspired during a business trip to New York, chosen to reflect the essence and sophistication associated with Italian fashion.[3]
In 1996, Lai divested his ownership stake for an estimated HK$1.5 billion (around US$190 million) to dedicate his efforts to media enterprises.[4][5]
Peter Lau Kwok Kuen held the roles of chairman and CEO until 2024. Following a reorganization of the board in April 2024, Colin Melville Kennedy Currie assumed the position of CEO.
Giordano has established a significant footprint throughout Asia Pacific, the Middle East, Australia, and Africa.
Key International Operations
The company manages approximately 1,800 retail locations across more than 30 nations.
Hong Kong
Established in Hong Kong in 1981, Giordano continues to be headquartered there and operates 38 stores, including a notable two-level flagship outlet located in Tsim Sha Tsui.
Mainland China
Giordano entered the mainland Chinese market in 1991 and set up a regional office by 1992. Presently, it runs 486 stores across key urban centers throughout Greater China.
Taiwan
Since its entry into Taiwan through a joint venture in 1983, Giordano has expanded its presence to 168 stores situated in major cities such as Taipei, Taichung, and Tainan.
Indonesia
The company runs 238 outlets in Indonesia, positioned in prime areas including Jakarta and Bali.
Thailand
Starting operations via joint ventures in 1994, Giordano now oversees 156 stores across Thailand.
Singapore
Giordano commenced operations in Singapore in 1985 during its Southeast Asian expansion and currently maintains a network of 30 stores there.
Vietnam and Cambodia
The group operates a total of 44 stores in Vietnam alongside 3 outlets located in Cambodia’s key retail districts.
Malaysia
Since launching its first store in Kuala Lumpur in 1991, Giordano has grown to encompass 88 stores throughout Malaysia, featuring flagship locations such as Pavilion KL and Suria KLCC.
South Korea
Giordano made its debut in South Korea in 1994. The brand's prominent three-level flagship store located in Gangnam, along with other retail points such as those in Lotte World Mall, collectively account for 120 outlets across the country.
India
Giordano first entered the Indian market in 2006 and later reestablished its presence with a new franchise partner in 2018. Currently, the brand operates 58 retail locations, mainly concentrated in Uttar Pradesh, Madhya Pradesh, and Delhi.
Bangladesh
The company runs six stores exclusively situated within Dhaka city.
Gulf Cooperation Council
Having launched in the Middle East in 1995, Giordano now boasts a network of 178 stores throughout the GCC countries, including the UAE, Saudi Arabia, Qatar, and Kuwait. Its Middle Eastern journey began with an opening in Dubai.
Africa
In 2019, Giordano expanded into the African continent by opening stores in strategic markets such as South Africa, Algeria, Egypt, Ghana, Kenya, and Mauritius. This move supports the company’s expansion strategy within emerging retail sectors across Africa.
Giordano Men & Giordano Women
Since its inception in 1981, this core brand has remained at the heart of Giordano’s product offerings.
Giordano Junior
A dedicated line designed specifically for children and young customers.
Giordano Ladies
Specializing in professional attire tailored for women in the workplace.
G-Motion
Launched in 2016, this brand focuses on sportswear and athleisure apparel designed for an active lifestyle.
BSX
Introduced in 2007, BSX caters to the modern streetwear segment.
Beau Monde
Established as a secondary label in 2014, Beau Monde provides casual clothing suited for everyday wear.
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