Global Franchise Group
| Company type | Private |
|---|---|
| Industry | Franchising, Quick-service restaurants |
| Founded | 2010 |
| Fate | Acquired by FAT Brands |
| Headquarters | Atlanta , United States |
Area served | 14 countries |
| Parent | FAT Brands (since July 2021) |
Global Franchise Group functioned as a brand acquisition and management company headquartered in Atlanta, Georgia, with a primary focus on the franchising industry and quick-service restaurant market segments. Established in 2010 following the purchase of NexCen Brands' assets, it was subsequently acquired by FAT Brands in July 2021.
The organization managed and expanded a network exceeding 1,400 franchised and corporate locations spanning 14 countries, concentrating on consumer-facing brand growth and oversight.
History
- November 2006: Took ownership of The Athlete's Foot, a franchise specializing in athletic footwear and apparel
- February 2007: Added Bill Blass Limited, an iconic American fashion label; along with MaggieMoo's and Marble Slab Creamery to its portfolio
- May 2007: Integrated Waverly, a lifestyle and fashion home brand offering diverse product lines
- August 2007: Acquired hand-rolled pretzel brands Pretzel Time and Pretzelmaker from Mrs. Fields
- November 2007: Purchased Shoebox New York, a retailer featuring multiple footwear, handbag, and accessory brands
- January 2008: Secured ownership of Great American Cookies from Mrs. Fields
- September 2008: Divested Waverly to Iconix Brand Group
- December 2008: Sold Bill Blass to Peacock International Holdings
- July 2010: Completed acquisition of NexCen properties, establishing Global Franchise Group
- July 2012: Transferred ownership of The Athlete's Foot to Intersport, LLC
- August 2014: Rescued Hot Dog on a Stick from bankruptcy, broadening its quick-service restaurant portfolio
- September 2017: Expanded pizza offerings by acquiring Round Table Pizza
- July 2021: Became part of FAT Brands, merging into a larger international brand management entity