Go West Midlands

Go West Midlands

Company type	Subsidiary
Industry	Public transport
Predecessor	Diamond Bus, People's Express
Founded	2005
Defunct	2008
Fate	Sold to Rotala and rebranded as Diamond Bus
Area served	West Midlands region, England
Parent	Go-Ahead Group (2006–2008)

Go West Midlands functioned as a bus operator within the West Midlands region and was part of the Go-Ahead Group from March 2006 onward.

History

The Go-Ahead Group expanded its presence on 2 December 2005 by acquiring Diamond Bus. This was followed in February 2006 by the acquisition of Probus Management, which operated under the name People's Express and managed a fleet of over 100 vehicles. These two entities were subsequently combined to establish Go West Midlands.

In 2006, Diamond increased its competitive stance by boosting the frequency of services on route 16 to challenge Travel West Midlands directly. Additionally, service intervals were intensified on routes 17, 63, 64, 74, and 87.

By November 2007, Diamond had reduced its operational scope by discontinuing routes 17 and 63 and considerably scaling down services on routes 74 and 87. Furthermore, several contracts previously held with Centro and Staffordshire County Council were lost to rival operators.

In March 2008, ownership of Go West Midlands transferred to Rotala, leading to its rebranding as Diamond Bus.

Fleet

As of March 2007, the Go West Midlands fleet comprised more than 130 buses.