Gold Central Victoria
| Company type | Subsidiary |
|---|---|
| Industry | Radio broadcasting |
| Predecessor | 3CV, Easy Listening 1071, Easymix 1071 |
| Founded | 1938 (as 3CV on 1071 AM) |
| Headquarters | Bendigo , Australia |
Area served | Central Victoria (Bendigo, Ballarat, Maryborough, Castlemaine, Daylesford) |
| Products | Radio broadcasting |
| Owner | Australian Radio Network |
Gold is a commercial radio broadcaster operating in Bendigo and throughout Central Victoria, under the ownership of the Australian Radio Network (ARN). Previously known as "Easymix," it transmits on 1071 AM serving Central Victoria locations such as Bendigo, Ballarat, Maryborough, Castlemaine, and Daylesford, in addition to broadcasting on 98.3 FM, which covers an area with a 25-kilometre radius around Bendigo.
The 1071 AM channel was originally home to radio station 3CV starting in 1938. When 3CV obtained a Section 39 supplementary FM licence and transformed into Star FM (currently Hit 91.9), the AM frequency was sold to an individual operator and rebranded as "Easy Listening 1071." This later evolved into "Easymix 1071" before switching to the present "Gold" identity on 1 August 2014.
During the 1950s, 3AW took over 3CV and aired its content on the 3CV frequency after 6:00 pm for several years.
In November 2021, ARN purchased Gold along with other stations from Grant Broadcasters, with the transaction completing on 4 January 2022. ARN revealed intentions for Gold to join its Pure Gold Network while maintaining its existing name. The agreement included a provision ensuring no staff layoffs would occur for two years.