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Gold and Company

From Alfawiki
Gold and Company
Company typePrivate company
IndustryRetail (department store)
Founded1915
FounderWilliam Gold, Nathan J. Gold
Defunct1980
FateAcquired by Brandeis department store in 1964; ceased operations in 1980
Headquarters
Lincoln
,
United States
ProductsDepartment store goods

Gold and Company (commonly referred to as Gold's) was a prominent department store situated in downtown Lincoln, Nebraska. Established in 1915, it rapidly became one of the leading retail establishments in Lincoln throughout much of the 20th century. In 1964, Gold's combined operations with the Brandeis department store, ultimately ceasing operations in 1980.

History

File:Gold's Building, Lincoln, Nebraska, USA.jpg
Gold's building located in downtown Lincoln, Nebraska

The origins of the store date back to 1902 when William Gold partnered with Martin Coen to create Coen and Gold. After one year, Gold acquired full ownership and rebranded the business as The People's Store. The company officially became Gold and Company in 1915 when William Gold incorporated the business alongside his son, Nathan J. Gold. Initially, the store operated at 110 N. 10th Street before relocating in 1919 to a larger four-story building at 1029 O Street. The flagship location was established in 1924 at the southwest corner of 11th and O Streets in Lincoln, featuring a six-story structure. Over time, this building expanded with additional construction phases in 1929, 1931, 1936, 1947, and 1951.

Acquisition by Brandeis

In 1964, the Omaha-based Brandeis department store acquired Gold's, integrating it as Brandeis, Gold's Division. Brandeis managed the store for several years until financial difficulties led to its closure in 1980. Following this downturn, Brandeis was compelled to sell its downtown Omaha flagship location shortly thereafter. Today, the former Gold's building has been repurposed as Gold's Galleria, housing a combination of retail outlets and office spaces.

Redevelopment

At the start of 2023, demolition work commenced on sections of the historic structure as part of an initiative aimed at restoring its usability. The North Tower is slated to be replaced by a Hampton Inn hotel. Meanwhile, plans for the South Tower include transforming it into retail outlets and office facilities.

See also

References

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