Goldbelly

Goldbelly

Company type	Private
Industry	Online food marketplace
Predecessor	Goldbely
Founded	2013 (2013)
Founder	Joe Ariel, Trevor Stow, Vanessa Torrivilla, Joel Gillman
Headquarters	New York City , United States
Area served	United States
Products	Food items from restaurants, bakeries, and delis
Website	goldbelly.com

Goldbelly operates as an online marketplace specializing in food items, allowing consumers to purchase from a diverse range of restaurants, bakeries, and delis across the United States, with nationwide shipping available. Certain offerings require customers to prepare or cook them upon delivery.

History

Established in 2013 under the original name "Goldbely," the company was founded by Joe Ariel, Trevor Stow, Vanessa Torrivilla, and Joel Gillman. It began operations with a small team of four working out of a townhouse in San Francisco. That same year, Goldbelly was accepted into the Y Combinator accelerator program. Time recognized the platform as one of the 50 Best Websites in 2013. That year also saw Goldbelly secure $3 million in seed capital with Intel Capital leading the investment round.

Among its top-rated vendors are the Eastern Orthodox Nuns of New Skete from New York, renowned for their cheesecakes.

In 2017, the company moved its main office to New York City. The following year in October 2018, it underwent a rebranding from Goldbely to Goldbelly and raised $20 million during a Series B funding round led by Enlightened Hospitality Investments—Danny Meyer's Union Square Hospitality Group fund—with Meyer joining its advisory board.

By May of 2021, Goldbelly had amassed $100 million in total funding and expanded its network to feature over 850 restaurants nationwide—adding approximately 400 partners since the onset of the COVID-19 pandemic.

Reception

Certain critiques mention that the flavor of some items may vary from the original dining experience due to the products being frozen during delivery.

External links

• "Foodie generation willing to pay up for iconic food brands: Goldbelly CEO". CNBC. December 27, 2017.