Golden Flake
| File:Golden Flake logo 2018.svg | |
| Company type | Subsidiary |
|---|---|
| Nasdaq: GLDC | |
| Industry | Snack food |
| Founded | 1923 |
| Founder | Mose Lischkoff and Frank Mosher |
| Headquarters | , United States |
Area served | Alabama, Mississippi, Georgia, Florida, Tennessee, Arkansas, Louisiana, South Carolina, Kentucky, Texas, Oklahoma, Missouri, Virginia, North Carolina, Indiana, Maryland |
Key people |
|
| Parent | Utz Quality Foods |
| Website | www |
Golden Flake Snack Foods specializes in manufacturing a variety of snack products including potato chips, tortilla chips, corn chips, cheese curls, and fried pork skins, with its primary market located in the Southern United States. The company functions as a division under the ownership of Utz Quality Foods.
History
Established during the 1920s by Mose Lischkoff and Frank Mosher within the basement of a grocery store in Birmingham, Alabama, the business was originally named Magic City Foods. In 1956, ownership transferred to Sloan Bashinsky Sr., who rebranded the company as "Golden Flake" the following year. Production was moved in 1958 to a facility spanning five acres. The company's growth continued in 1963 with the purchase of Don's Foods, a snack manufacturer and distributor based in Nashville. Golden Flake made its public market debut in 1968 under the name Golden Enterprises, Inc., trading on the NASDAQ exchange with the ticker "GLDC," although it has since been delisted.
Golden Flake employed regional advertising campaigns that included endorsements from prominent figures such as Alabama Crimson Tide football coach Paul "Bear" Bryant. Their potato chip products were marketed alongside Coca-Cola using the tagline "'Great Pair' says 'the Bear'".
On July 19, 2016, an agreement was reached for Utz Quality Foods to acquire Golden Flake at a cash price of $12.00 per share—representing a 71% premium over its recent trading value—thereby strengthening Utz's position within the competitive snack food industry.