GoodRx

GoodRx Holdings, Inc.

Company type	Public
Industry	Healthcare, Telehealth, Pharmacy
Founded	September 2011 (2011-09) in Santa Monica, California, United States
Founder	Trevor Bezdek, Doug Hirsch, Scott Marlette
Headquarters	Santa Monica , United States
Area served	United States
Key people	Trevor Bezdek (co-CEO), Doug Hirsch (co-CEO)
Products	Telehealth services, Prescription drug price monitoring website and mobile app, Medical testing services
Number of employees	777 (2021)
Website	goodrx.com

GoodRx Holdings, Inc. is a U.S.-based healthcare enterprise that operates a telehealth service alongside a complimentary website and mobile application designed to monitor prescription medication prices at more than seventy-five thousand pharmacies nationwide. The platform offers discount coupons for medications and allows users to connect with physicians online to receive prescriptions for select drugs at a fixed fee of $20, independent of insurance coverage. Additionally, it provides medical testing services with pricing that varies.

Established in 2011 by Trevor Bezdek, Doug Hirsch, and Scott Marlette, GoodRx is headquartered in Santa Monica, California, and had a workforce of 777 employees as of 2021. The company generated $745.4 million in revenue that year. Its leadership team includes co-CEOs Trevor Bezdek and Doug Hirsch.

By 2017, the GoodRx website was drawing around fourteen million visitors each month, and by early 2020, its app had been installed by millions. The company’s business strategy centers on expanding its presence within the U.S. healthcare sector by utilizing digital solutions to lower prescription expenses and facilitate access to affordable medications.

History

Founded in Santa Monica, California in 2011, GoodRx entered into partnerships with leading pharmaceutical companies in 2017 to negotiate reduced prescription drug prices. In September 2019, it acquired the telemedicine provider HeyDoctor and rebranded it as GoodRx Care. The company broadened its portfolio in 2021 by acquiring HealthiNation, a health-focused video content provider.

In October 2022, GoodRx introduced Provider Mode, a feature that assists healthcare professionals in comparing medication costs for patients based on payment methods and alternative options. By July 2023, GoodRx had collaborated with CVS Caremark to automatically apply coupons for insured customers purchasing generic drugs at selected CVS locations. In April 2024, GoodRx incorporated Publix pharmacies into its network, enabling GoodRx Gold members to utilize their discount cards there.

Key people

GoodRx was established in September 2011 in Santa Monica by Trevor Bezdek along with former Facebook executives Doug Hirsch and Scott Marlette. Marlette, an early contributor to Facebook, was responsible for creating the platform’s photo application, while Hirsch held the position of Vice President of Product at Facebook and worked closely with Mark Zuckerberg. Their combined expertise and strategic vision have played a crucial role in developing GoodRx’s business approach and driving its market expansion.

Controversy

On February 25, 2020, Consumer Reports disclosed that GoodRx had been sharing user information—including pseudonymized advertising identifiers, searched drug names, and pharmacy locations—with Google, Facebook, and roughly twenty other online companies. Shortly thereafter, GoodRx announced it would cease sharing user search data related to medical conditions and medications with Facebook. By March 2020, the company stopped transmitting prescription data to Facebook altogether.

On February 1, 2023, the Federal Trade Commission imposed a $1.5 million fine on GoodRx for breaching the Health Breach Notification Rule and the Federal Trade Commission Act. The FTC determined that GoodRx failed to secure clear and informed consent before disclosing users’ health information to Facebook and Google.

See also

• Health care financing in the United States