Google Store
| Company type | Retail outlet |
|---|---|
| Industry | Consumer electronics retail |
| Founded | March 11, 2015 |
| Founder | |
| Headquarters | Mountain View, California , United States |
Area served | Worldwide (online), United States (physical stores) |
| Products | Pixel smartphones, Nest smart home devices, Chromecast streaming devices, Fitbit wearables, accessories |
| Owner | Google LLC |
| Website | store |
Google Store is a retail outlet specializing in computer hardware and operated by Google. It offers a range of products including Pixel smartphones, Nest smart home devices, Chromecast streaming devices, and Fitbit wearables, alongside various accessories like earbuds, phone cases, chargers, and keyboards. Previously, it also retailed discontinued items such as Nexus, Daydream, Stadia, and Cardboard. The Google Store exclusively features items manufactured or co-developed by Google. Launched on March 11, 2015, it succeeded the Devices section previously found on Google Play, becoming Google's dedicated hardware retail platform.
In addition to its online presence, Google has explored physical retail formats. In October 2016, a temporary pop-up shop was established in New York City to showcase newly released hardware. The following month saw the introduction of "Google Shops," which are store-within-a-store setups located inside select Best Buy outlets across Canada. In 2021, Google announced the opening of a permanent physical Google Store within its Chelsea Market campus in New York City, which officially opened on June 17.
Online
The Google Store took over from the Devices segment on the Google Play website as the primary online destination for Google's hardware products.
London
In March 2015, a store-within-a-store concept was launched inside a branch of British electronics retailer Currys on Tottenham Court Road in London. This location has since ceased operations.
Pop-up showroom
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October 2016 marked the opening of Made by Google, a temporary pop-up showroom situated in the SoHo district of New York City. This venue provided visitors with hands-on experiences of recent hardware releases such as the Pixel phone, the Google Home smart speaker, and the Daydream View virtual reality headset.
Best Buy
In November 2016, Google launched "Google Shop," a store-within-a-store concept showcasing its hardware offerings. These Google Shops, situated within select Best Buy outlets across Canada, provide Google with a tangible retail footprint that has been crucial in cultivating a substantial and dedicated customer base for its premium mobile devices—something not previously achieved through its Nexus lineup. The design of these Shops is unmistakably Google, featuring a combination of "light wood grain and gray fabric accented by vibrant pops of color," alongside "custom-designed modular furnishings that can compactly nest when space is limited but also expand to accommodate small groups, such as students seated on stools." Janell Fischer, Google's Director of Retail Marketing, told TechCrunch that the goal was to create an environment where visitors can "explore, engage, and enjoy technology in a playful way." Each Google Shop may also offer "city-specific digital content tailored to its location."
Chelsea Market
In May 2021, Google revealed plans to open a brick-and-mortar retail location within its Chelsea Market complex in New York City, adjacent to its offices at 111 Eighth Avenue.[1][2] Modeled similarly to the Apple Store, the Google Store Chelsea displays Google's hardware lineup including Pixel smartphones, Nest smart home products, Chromecast devices, Fitbit wearables, and Pixelbook laptops,[3] alongside subscription services like Google Stadia and Google Fi Wireless,[4] as well as software applications such as Google Translate and Google Duo.[5] The store also offers exclusive branded merchandise.[6] This retail space officially opened its doors on June 17, 2021.
Williamsburg, Brooklyn
In May 2022, during the 2022 Google I/O keynote, Google revealed plans to launch a second brick-and-mortar Google Store in Williamsburg, Brooklyn. This location officially began welcoming customers on June 16, 2022.
Google Visitor Experience
September 2023 marked the announcement of a third physical Google Store, which was set to open within the newly established Google Visitor Experience center adjacent to the Googleplex in Mountain View, California. This store represents Google's first retail presence on the West Coast. The store and visitor center both opened their doors on October 12, 2023.
Newbury Street, Boston
In 2024, a fourth Google Store commenced operations at 153 Newbury Street in Boston, Massachusetts. This location adds to the select number of physical Google Stores across the United States.
Oakbrook, Illinois
On November 1, 2024, Google inaugurated its fifth brick-and-mortar store at Oakbrook Center, located in the suburban area of Oak Brook within the Chicagoland region.
Santa Monica, California
In 2025, the sixth Google retail location was launched in Santa Monica, part of the Greater Los Angeles metropolitan area.
Austin, Texas
The seventh physical Google Store began operations in 2025 in Austin, Texas.
Plans are underway for an additional outlet in Aventura, Florida.
Awards
The Google Store was honored with the 2016 Webby Award for excellence in the Consumer Electronics category.
See also
References
External links
- Pages with script errors
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- Commons category link from Wikidata
- Best Buy
- Google buildings and structures
- Google services
- American companies established in 2015
- Retail companies established in 2015
- Consumer electronics retailers of the United States