Granular Inc.
| Company type | Subsidiary |
|---|---|
| Industry | Agricultural software |
| Founded | 2014 |
| Founder | Sid Gorham |
| Headquarters | San Francisco , United States |
Area served | United States |
Key people | Sid Gorham (CEO) |
| Products | Agricultural software, AgStudio, AcreValue, Encirca |
| Parent | Corteva |
Granular is a U.S.-based company specializing in agricultural software, headquartered in San Francisco. The company's solutions assist farmers in enhancing both profitability and operational efficiency by overseeing financial performance and fine-tuning agronomic inputs. Their technology facilitates data-driven decision-making aimed at optimizing farm returns.
In addition to its core offerings, Granular owns AgStudio, a precision agriculture application widely utilized by agronomists and agricultural retailers, as well as AcreValue, a platform that estimates land values using proprietary algorithmic analysis.
History
Granular emerged from a Solum spinoff; Solum was initially established in 2009. In 2014, Monsanto purchased a 50% stake in Solum, concentrating on soil testing services and integrating them with Climate Corp. The remaining portion of Solum was separated to form Granular. After this division, Granular raised $4.2 million in Series A funding from investors including Andreessen Horowitz, Khosla Ventures, and Google Ventures. In April 2015, Granular acquired AcreValue, a farmland valuation platform, for an undisclosed amount.
By July 2015, Granular secured $18.7 million through a Series B financing round led by Tao Capital, with participation from existing backers. Later that year, the company set up a regional office at the University of Illinois Research Park located in Champaign. In September 2017, DowDuPont completed the acquisition of Granular; DowDuPont subsequently rebranded as Corteva in June 2019. Sid Gorham, the founder and CEO of Granular, was appointed director of digital solutions at Corteva while maintaining his role as CEO of Granular. Operating as an independent subsidiary fully owned by Corteva, Granular maintains offices in Johnston, Iowa; Cumming, Georgia; Illinois; and San Francisco.
Granular’s business software allows farmers to monitor farm profitability by tracking inputs and crop inventory as well as integrating data from various agricultural machinery. Their mobile application grants field personnel access to work orders, schedules, and critical operational details.
Following its acquisition of AcreValue in 2015, Granular expanded its offerings to include tools that enable users to monitor and compare farmland prices by aggregating public records alongside soil composition, climate data, geographic information, and historical crop patterns to create tailored land valuation reports. In early 2019, AcreValue collaborated with the Land Brokers Institute to broaden farmland listings across all 48 contiguous states within the U.S. Under the terms of its partnership with DowDuPont, Granular assumed responsibility for DowDuPont’s digital agronomic platform Encirca, which provides recommendations for variable rate seeding, fertilization, and nitrogen application supported by ongoing field service consultations throughout the growing season. Moreover, MapShots AgStudio—a precision agriculture software predominantly used by agronomists and ag retailers—was integrated into Granular’s portfolio in 2017 following DowDuPont’s acquisition.