Gravity (American company)
| Company type | Private |
|---|---|
| Industry | Content personalization, Advertising technology |
| Founded | 2009 |
| Founder | Amit Kapur, Jim Benedetto, Steve Pearman |
| Fate | Acquired by AOL in January 2014 |
| Headquarters | Los Angeles, California , United States |
| Products | Interest graph platform for personalized content and advertisements |
Gravity was a startup headquartered in Los Angeles, California, focused on content personalization by assisting publishers and advertisers in delivering customized content and advertisements. Established in 2009 by Amit Kapur, Jim Benedetto, and Steve Pearman, the firm was acquired by AOL in January 2014 for an estimated $90.7 million.
Products
Gravity created the "interest graph," a platform that utilized real-time data collection combined with semantic analysis to chart individual user interests across various social websites. This technology also offered brands comprehensive insights into consumer preferences, allowing businesses to gain a deeper understanding of their target audience without depending on conventional market research approaches such as focus groups or surveys.
Customers and partners
The company provided services to more than 50 publishers and corporations, including notable clients like: