GreatAmerica Financial Services
| Company type | Private |
|---|---|
| Industry | Commercial equipment financing |
| Founded | 1990 |
| Founder | Tony Golobic and Magda Golobic |
| Headquarters | Cedar Rapids, Iowa , United States |
Area served | United States and certain U.S. Territories |
Key people | Tony Golobic (CEO) |
| Products | Commercial equipment financing, advisory solutions, non-financial solutions via Platform Services division |
GreatAmerica Financial Services operates as a nationwide commercial equipment financing firm, delivering both funding and advisory solutions throughout the United States and certain U.S. Territories.
History
Established in 1990, the company moved its headquarters from Michigan to Cedar Rapids, Iowa in 1992, adopting the name GreatAmerica Leasing Corporation with a team of four, including founder Tony Golobic and his spouse Magda. In November 2012, it underwent a rebranding to become GreatAmerica Financial Services Corporation.
As the largest family-owned independent commercial equipment finance provider in the U.S., GreatAmerica emphasizes partnership with manufacturers, vendors, and dealers to boost customer loyalty. The firm manages assets totaling $3 billion and has originated $16.9 billion in financing over its lifetime, serving sectors such as office equipment, communications, light industrial machinery, IT, automotive service and repair, and franchises. Besides financing offerings, it provides additional non-financial solutions through its Platform Services division, notably including GreatAmerica Portfolio Services.
In 2004, CEO Tony Golobic led an investment group that purchased the GreatAmerica Building for $16 million. When the Cedar Rapids flood occurred in 2008, the company activated its disaster recovery procedures, relocating employees for a duration of 68 days. By late 2009, GreatAmerica’s assets had grown beyond $1 billion.
The same year saw the creation of Collabrance LLC, a Master Managed Services Provider subsidiary designed to enhance IT capabilities within its Strategic Solutions Group. In June 2011, GreatAmerica acquired its headquarters property for $22.5 million.
By November 2017, assets had surpassed $2 billion, coinciding with a milestone of 25 years of uninterrupted organic expansion. In 2022, the company broadened its franchise financing portfolio by acquiring IRH Capital LLC from Illinois, a business with twenty years of industry presence.
In August 2024, GreatAmerica divested Collabrance LLC to The 20; however, the brand identity and staff transitioned to The 20 along with the sale.