Great American Pure Flix
| Company type | Joint venture |
|---|---|
| Industry | Streaming media |
| Founded | 2015 |
| Founder | Pure Flix Entertainment |
| Headquarters | United States |
Area served | United States |
Key people | Bill Abbott (CEO) |
| Products | Streaming service |
| Owner | Great American Media (majority), Sony Pictures |
| Website | www |
Great American Pure Flix, previously known as Pure Flix and occasionally branded as Pureflix, is a U.S.-based Christian media subscription streaming platform jointly owned by Great American Media and Sony Pictures.
History
The platform was established in 2015 by the Christian film production company Pure Flix Entertainment following its acquisition of the VOD service I Am Flix. At launch, the service offered a catalog exceeding 2,000 movies and television series.
In November 2020, ownership transferred to Sony Pictures, which incorporated Pure Flix into its faith-centered division, Affirm Films. This transaction included the rights to the "Pure Flix" brand name, leading Pure Flix Entertainment to adopt the name Pinnacle Peak Pictures in January 2021.
By May 2023, Sony entered into a joint venture with Great American Media, headed by former Hallmark Channel CEO Bill Abbott, who took on the role of CEO. Great American Media holds majority ownership in this partnership. Subsequently, in September 2023, the service was rebranded as Great American Pure Flix.
On February 6, 2024, Mario Lopez secured a multi-picture agreement involving Great American Family, Great American Faith & Living, and Great American Pure Flix for streaming content development.
The company has cultivated a strategic alliance with the International Coalition of Apostolic Leaders, reflecting its connection to the New Apostolic Reformation movement.
Programming
The streaming service is well-known for featuring titles from Sony's Affirm Films and Pinnacle Peak Pictures, including notable films such as the God's Not Dead franchise, Miracles from Heaven, War Room, and The Star. It also offers original productions from Great American Family and Great American Living.
Moreover, the platform distributes programming sourced from Angel Studios, Christian Broadcasting Network, NBCUniversal, among others. Its library includes series like Bonanza, The Chosen, both original and rebooted versions of Superbook, Madeline, and VeggieTales. It also holds licensing rights for select films such as the Duck Commander-produced The Blind.