Greenlight Collectibles
| Company type | Private |
|---|---|
| Industry | Die-cast model vehicles |
| Founded | 2002 |
| Founder | Kevin Davey |
| Headquarters | Indianapolis , United States |
Key people | Russell Hughes, Tom van der Scheun, Fred Lo (owners since 2013) |
| Products | Die-cast scale model vehicles (1:12, 1:18, 1:24, 1:43, 1:64 scales) |
Greenlight Collectibles is a United States-based firm located in Indianapolis that manufactures die-cast scale model vehicles. Established in 2002 by Kevin Davey, the company originated from sporting goods enterprises Davey Sports Management Inc. and Radius Group Inc. Initially, it focused on selling sports merchandise and IndyCar replicas before shifting its emphasis to diecast cars and detailed replicas.
History
In 2013, ownership of Greenlight transferred to Russell Hughes, Tom van der Scheun, and Fred Lo. Hughes emphasized obtaining licenses for vehicles featured in films and television series, expanding on the success achieved with the 2010 release of the Ford Mustang replica from Bullitt. This approach significantly boosted revenues, which reached $12.5 million by 2015—tripling the amount recorded in 2013.
Characteristics
Greenlight is known for producing intricately detailed diecast models targeting collectors. Popular products include replicas from well-known franchises such as Fast and Furious, Gone in 60 Seconds, and Supernatural. The limited-edition Green Machine series accounts for roughly 3% of total output. Over 80% of customers are adults, with men representing 88% of the buyer base. Approximately 70% of sales are made within the United States, while distribution extends to more than 40 countries through local retail partners.
The models are available in scales of 1:18, 1:24, 1:43, and 1:64, with the latter being the most favored among consumers. In 2020, Greenlight introduced a new line in the 1:12 scale.
By 2022, the product lineup featured items like a 1966 Ford Thunderbird convertible from Thelma & Louise alongside vehicles from television series including Riptide and MacGyver, all part of Greenlight’s Hollywood car models collection.