Greenwood & Hall
| Company type | Public |
|---|---|
| Industry | Educational technology |
| Founded | 1997 |
| Founder | Dr. John R. Hall, Zan Greenwood |
| Defunct | December 15, 2017 |
| Fate | Assets sold to Answernet |
| Headquarters | Los Angeles, California , United States |
Area served | United States |
| Products | Cloud-enabled, human and technology-integrated solutions for post-secondary institutions |
Greenwood Hall was a publicly listed company specializing in educational technology, delivering cloud-enabled, human and technology-integrated solutions designed to assist post-secondary institutions in managing the student lifecycle. Its headquarters were located in Los Angeles, California, with additional student service centers situated in Orange County, California, Myrtle Beach, South Carolina, Phoenix, Arizona, and College Station, Texas. The company terminated its operations on December 15, 2017, following the sale of its assets to Answernet.
History
Established in 1997 by Dr. John R. Hall and Zan Greenwood, Greenwood Hall initiated call center services in 1998 from sites in Irvine, California and Santa Ana, primarily supporting direct response television campaigns and infomercials.
By the year 2000, the firm broadened its portfolio to include customer relationship management, logistics, and fulfillment services to accommodate rising outsourcing demands. In August 2002, it shifted its corporate headquarters from Irvine to Santa Ana.
During the autumn of 2006, Greenwood Hall extended its service offerings to meet growing needs within higher education. The acquisition of the Financial Aid Solutions division from Nelnet, Inc in October 2007 further strengthened its position in the education sector.
By 2010, Greenwood Hall had concentrated exclusively on aiding colleges and universities with comprehensive student lifecycle management.
A corporate restructuring commenced in 2013 aimed at divesting unprofitable segments and revitalizing leadership. In August 2014, the company finalized an $8 million recapitalization that involved refinancing bank debt and injecting equity capital to support growth; concurrently, it became a publicly traded entity.
In May 2015, Greenwood Hall inaugurated a new student services facility in Phoenix, Arizona, relocating its California-based operations there. The corporate headquarters and sales divisions were moved to West Los Angeles, California.
Co-Founder and CEO John R. Hall stepped down in July 2017 after nineteen years at the helm, citing restrictions imposed by lenders and outstanding compensation amounting to roughly $250,000. Bill Bradfield, previously Executive Vice President of Business Development and founder/CEO of Perceptis, Inc., assumed the CEO role in August 2017.
In October 2017, Greenwood Hall revealed plans to move its operations and headquarters to South Carolina with an investment commitment of $1.4 million and intentions to create more than 300 new jobs.
Nonetheless, by December 2017, the company unexpectedly ceased activities at its Bryan, TX and Myrtle Beach, SC locations. Its assets were acquired by Answernet, which continued operating the Phoenix site under the Answernet Education Services name.
Higher Education
Greenwood Hall provided cloud-based solutions tailored for higher education institutions that supported management throughout the entire student lifecycle.