Griffin-Bacal Advertising
| Company type | Subsidiary |
|---|---|
| Industry | Advertising |
| Founded | 1978 |
| Founder | Tom Griffin, Joe Bacal |
| Defunct | 2001 |
| Fate | Merged with Moss/Dragoti by Omnicom |
| Headquarters | New York City , United States |
Area served | International |
Key people | Tom Griffin, Joe Bacal |
| Products | Advertising campaigns (notably for Hasbro's G.I. Joe and Transformers) |
| Parent | DDB Worldwide (from 1994) |
Griffin-Bacal Advertising was an international advertising agency established in 1978 by Tom Griffin and Joe Bacal. One of their earliest major clients was Hasbro, for whom they created promotional campaigns for popular toy franchises such as G.I. Joe: A Real American Hero and Transformers. At its height, Griffin-Bacal was ranked as the 67th largest advertising company globally.
The agency was purchased by DDB Worldwide in 1994; however, when Hasbro discontinued its collaboration in 2000, this resulted in the dismissal of approximately two-thirds of Griffin-Bacal’s workforce. Following the retirement of its founders, Griffin-Bacal was merged with Moss/Dragoti in 2001 by DDB’s parent organization, Omnicom.
Joe Bacal, one of the agency’s co-founders, died in Manhattan on October 24, 2019, at the age of 85.
References
- Articles with short description
- American companies established in 1978
- American companies disestablished in 2001
- Advertising agencies of the United States
- Marketing companies established in 1978
- Companies based in New York City
- 1978 establishments in New York City
- 2001 disestablishments in New York (state)
- 1994 mergers and acquisitions