Grove Collaborative
| Company type | Benefit corporation |
|---|---|
| Industry | Sustainable home and personal care products, E-commerce |
| Founded | 2012 |
| Founder | Stuart Landesberg, Chris Clark, Jordan Savage |
| Headquarters | San Francisco , United States |
Area served | United States |
Key people | Jeff Yurcisin (CEO), Stuart Landesberg (Executive Chairman), John Replogle (Lead Independent Director) |
| Products | Environmentally sustainable home and personal care products (Grove Co. label and other brands) |
| Revenue | $259.3 million (2023) |
| −$35.3 million (2023) | |
| −$43.2 million (2023) | |
| Total assets | $150.7 million (2023) |
| Total equity | $8.1 million (2023) |
Number of employees | 408 (2023) |
| Website | www |
Grove Collaborative is a benefit corporation based in San Francisco, with an additional office located in Portland, Maine. The company offers environmentally sustainable home and personal care products under its own Grove Co. label, as well as a selection of items from other brands. Established in 2012 by Stuart Landesberg, Chris Clark, and Jordan Savage, Grove Collaborative specializes in sustainable e-commerce solutions.
Primarily serving the U.S. market, the company targets consumers interested in eco-friendly products. Its business approach integrates proprietary product creation with a curated assortment of third-party goods, supported by a subscription-driven revenue model. In 2023, Grove Collaborative generated $259.3 million in revenue but recorded operating and net losses of $35.3 million and $43.2 million, respectively. The organization employs 408 individuals and holds assets worth $150.7 million alongside equity totaling $8.1 million.
Under the strategic direction of CEO Jeff Yurcisin, Grove Collaborative has prioritized broadening its product range and increasing its share within the sustainable goods sector. The company went public through a SPAC merger sponsored by Richard Branson, aiming to utilize the investment for scaling operations and strengthening its competitive position in the eco-conscious e-commerce market.
History
Founded in 2012 as ePantry by entrepreneurs Stuart Landesberg, Chris Clark, and Jordan Savage, the company rebranded to Grove in 2016.
In 2021, Grove enhanced its leadership team by hiring former Amazon executive Jennie Perry as chief marketing officer to refine its business strategy. That April, Grove expanded its retail reach by partnering with Target, bringing its eco-friendly products into physical stores.
By the close of 2021, Grove had secured $436 million in funding, including $87 million through private investment in public equity and $348 million from the Virgin Group SPAC trust. In December 2021, Grove merged with a special-purpose acquisition company backed by Sir Richard Branson’s Virgin Group; Unilever CEO Paul Polman joined as a partner. The merger resulted in Grove’s public listing on the New York Stock Exchange under the ticker “GROV” in June 2022, valuing the company at $1.5 billion. Shortly thereafter, Grove reduced its workforce by 17% to lower operating expenses.
In early 2022, Sergio Cervantes—bringing extensive experience from Unilever and Gillette—was appointed CFO. John Replogle, formerly of Burt's Bees, took on the role of board chairman. Actress and entrepreneur Drew Barrymore became an investor and was named the company’s inaugural global brand and sustainability ambassador.
By mid-2022, Grove’s product availability expanded to retailers such as Kohl’s, Meijer, and Giant Eagle, increasing its physical retail presence. Despite this growth, revenue for Q1 2022 declined by 11% compared to the previous year. Nevertheless, Fast Company recognized Grove Collaborative as one of the most innovative companies of 2022.
In August 2023, Jeff Yurcisin assumed the role of CEO while founder Stuart Landesberg transitioned to Executive Chairman of the Board; John Replogle became Lead Independent Director. This leadership transition reflects Grove’s continued commitment to strategic expansion and strengthening market influence.