Guidant Financial
| Company type | Private |
|---|---|
| Industry | Financial services |
| Founded | 2003 |
| Founder | David Nilssen, Jeremy Ames |
| Headquarters | Boise , United States |
Area served | United States |
| Products | Small business financing, ROBS, SBA financing, 401(k) plan administration |
Guidant Financial is a U.S.-based company specializing in small business financing, with its main office located in Boise, Idaho. The firm offers capital solutions to both startup founders and established business owners, focusing primarily on ROBS and Small Business Administration (SBA) financing options. To date, Guidant Financial has assisted more than 25,000 business owners by investing upwards of $4 billion into small enterprises and franchise operations nationwide.
As the foremost provider of ROBS and a third-party administrator for 401(k) plans, Guidant Financial facilitates the transfer of qualified retirement assets to acquire equity in emerging businesses as a funding mechanism. In 2011, the company gained recognition for its initiatives supporting veterans through entrepreneurial scholarship programs. Additionally, it releases an annual report on industry trends titled The State of Small Business, recently produced in collaboration with The Lending Club.
History
Founded in 2003 by David Nilssen and Jeremy Ames, Guidant Financial was established with the mission to empower individuals to invest their IRA or 401(k) funds directly into business ventures or franchises. The company has earned accolades highlighting its rapid growth, influence within the sector, organizational culture, and leadership excellence.
In 2019, the firm broadened its presence by inaugurating offices in Boise, Idaho, and Ho Chi Minh City, Vietnam. Since 2021, Guidant Financial has transitioned to a fully remote operational model.