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Gulli

From Alfawiki
Gulli
Company typeFree-to-air television channel
IndustryTelevision broadcasting
FoundedNovember 18, 2005; 20 years ago (2005-11-18) in France
FounderLagardère Active and France Télévisions (collaboration)
FateAcquired by Groupe M6 in 2019
Headquarters
France
,
France
Area served
France, international editions (Russia, Africa, MENA, Brazil [until 2023])
ProductsChildren's television programming, subscription video-on-demand (Gulli Max)
OwnerGroupe M6
ParentGroupe M6
Websitewww.gulli.fr

Gulli (; stylised as gulli) is a French free-to-air television channel aimed at children between the ages of 3 and 14. The channel was originally created through a collaboration between Lagardère Active and the publicly owned broadcaster France Télévisions. In 2019, Groupe M6 took ownership of Gulli following its acquisition of Lagardère Active's television assets.

History

Gulli began broadcasting on 18 November 2005 via France's digital terrestrial television network.[1] On 1 July 2015, the channel launched a high-definition simulcast on the Astra 1 satellite as part of Canalsat's transition to HD.[2] The HD version became accessible on DTT starting 5 April 2016.

The channel was founded through a partnership between children's programming specialist Lagardère Active, known for its channel Canal J, and France Télévisions, which had prior experience with youth content on France 3.[3]

In 2011, Gulli extended its brand by opening its inaugural indoor play area, managed by La Boîte aux Enfants. By 2024, the network has grown to encompass 15 Gulli Parcs throughout France.Cite error: The opening <ref> tag is malformed or has a bad name

On 23 December 2013, Lagardère reached an agreement to acquire France Télévisions' 34% share in Gulli for €25 million, with the transaction completed on 29 October 2014.[4] This purchase lifted a non-compete clause that had prevented France Télévisions from launching a dedicated public youth channel, allowing it to develop such programming on France 4. To prevent direct competition with Gulli, advertising restrictions were applied to France 4’s children’s shows for a period of three years.

Gulli launched its subscription video-on-demand platform, Gulli Max, in June 2014.Cite error: The opening <ref> tag is malformed or has a bad name

In September 2019, Lagardère Active sold its television division, including Gulli, to Groupe M6 for €215 million.Cite error: The opening <ref> tag is malformed or has a bad name

On 3 January 2022, Gulli introduced the evening segment Gulli Prime aimed at families and adult viewers to counteract declining children's viewership on traditional TV. This initiative aligned with Groupe M6’s strategic plans amid a prospective merger with Groupe TF1, which had considered divesting certain channels.Cite error: The opening <ref> tag is malformed or has a bad name Although initially intended to sell Gulli alongside other children’s networks, M6 reversed course in February 2022, opting to retain Gulli while putting 6ter and TFX up for sale.Cite error: The opening <ref> tag is malformed or has a bad name The sale of these two channels to Altice Média was finalized in April; however, the TF1-M6 merger was abandoned in September due to regulatory obstacles.Cite error: The opening <ref> tag is malformed or has a bad name

Following the failed merger, Bertelsmann briefly evaluated the possibility of selling Groupe M6 but postponed any decision pending frequency renewal timing.Cite error: The opening <ref> tag is malformed or has a bad name

Internationally, Gulli launched in Brazil on BluTV in August 2020; however, BluTV declared bankruptcy by 2022, leading to Gulli’s discontinuation in Brazil in 2023.

According to an Arcom ruling, Gulli is scheduled to move to channel 12 on TNT in 2025 after the shutdown of NRJ 12.Cite error: The opening <ref> tag is malformed or has a bad name

Branding

During CSA hearings for new DTT channels in France, the station was initially proposed under the name Gulliver, inspired by Jonathan Swift's character from Gulliver's Travels, before being shortened to Gulli.

The channel debuted on 18 November 2005 featuring branding and a logo crafted by Dream On.

On 8 April 2010, Gulli refreshed its visual identity and logo with designs by Gédéon, adopting a darker three-dimensional appearance and transitioning to widescreen format supporting both 4:3 and 16:9 aspect ratios.

Another brand update occurred in September 2013, again created by Gédéon.

On 28 August 2017, Gulli unveiled a new logo and branding developed by design agency 17MARS. This vibrant redesign was well received.

Most recently, on 4 September 2023, Gulli introduced its current branding and logo, once more designed by Gédéon, who had also been responsible for the versions released in 2010 and 2013.

First Edition (2005 – 2010)

  • "Gulli, la chaîne des enfants sur la TNT." (Nov 2005 – Sep 2007)
  • "Gulli, pour tous les yeux." (Sep 2007 – Dec 2008)
  • "Gardez le contact !" (Dec 2008 – Apr 2010)

Second Edition (2010 – 2017)

  • "Gulli remue toute la famille !" (Apr 2010 – Aug 2013)
  • "Gulli. Bienvenue dans la Famili !" (Aug 2013 – Mar 2014)
  • "Avec Gulli, colore ta vie !" (Mar 2014 – Jan 2018)

Third Edition (2017–present)

  • "Gulli, Bienvenue dans la Famili." (Jan 2018 – Jul 2020)
  • "Gulli, La chaîne préférée des enfants... gentils !" (since Jul 2020)

Programming

Gulli offers a diverse lineup of cartoons, series, shows, and films aimed at children and family audiences.

Live-action (Gulli Prime)

  • Divina, está en tu corazón (exclusive reruns)
  • Malcolm in the Middle

Animated

  • 100% Wolf
  • All Hail King Julien
  • Alvinnn!!! and the Chipmunks
  • The Amazing World of Gumball (also aired on Cartoon Network)
  • Bande de sportifs !
  • Barbie Dreamhouse Adventures
  • Barbie: It Takes Two
  • Baskup - Tony Parker
  • Ben 10 (2016 TV series)
  • Beyblade Burst
  • BFF by Cry Baby
  • Bionic Max
  • Blaze and the Monster Machines
  • Bloopies
  • Boy Girl Dog Cat Mouse Cheese
  • Care Bears: Unlock the Magic
  • The Casagrandes (also shown on Nickelodeon)
  • Dino Ranch
  • Enchantimals
  • The Fairly OddParents
  • Gabby's Dollhouse
  • The Garfield Show
  • Get Blake!
  • Hotel Transylvania: The Series
  • Il était une fois... notre Terre
  • Jamie's Got Tentacles
  • Jurassic World Camp Cretaceous
  • Katuri
  • Kindi Kids
  • Kingdom Force
  • Kiva Can Do!
  • Kung Fu Panda: The Paws of Destiny
  • Legends of Spark
  • The Loud House (also featured on Nickelodeon)
  • Manger bouger dormir
  • Milo (exclusive reruns)
  • Monster Buster Club
  • My Little Pony: Pony Life
  • The Minimighty Kids
  • Monster High (TV series)
  • Ninja Express
  • Octonauts
  • Both Oggy and the Cockroaches and its follow-up series
  • Oswaldo
  • The Adventures of Paddington (2019)
  • The Penguins of Madagascar
  • Petronix
  • Pokémon
  • Polly Pocket
  • Ricky Zoom
  • Robocar Poli
  • The 2021 version of Rugrats
  • SheZow
  • Les Sisters
  • Sonic Boom
  • Spidey and His Amazing Friends
  • Taffy
  • The 2021 adaptation of Tara Duncan
  • The Adventure of Tintin
  • Totally Spies!
  • Transformers: EarthSpark
  • VIP Pets
  • Zig & Sharko

Reality Shows (Gulli Prime)

  • BattleBots
  • C'est bon signe
  • E=M6 Family
  • Frogger: le jeu vidéo grandeur nature
  • La grande vidéo party
  • Le Geste Ecolo de Gulli
  • Le Meilleur Pâtissier
  • French edition of Lego Masters
  • Mes tubes en signes
  • Mission Gulliverse
  • Parents, un jeu d'enfant
  • Tahiti Quest
  • American series: Too Cute
  • Titles beginning with "Tout le monde..."
  • Magazine-style program: Wazup

Current

  • Gulli Good: Broadcast on weekdays at 4:30 pm, this block showcases popular and recent series including Pokémon, Power Rangers, and The Loud House. Launched on 2 September 2006.
  • Gulli Up: Morning programming block starting at 6:30 a.m., dedicated to children’s shows (introduced 4 September 2023).
  • Gulli Midi: Daily segment airing at 11:45 a.m., initiated on 4 September 2023.
  • Gulliwood: Friday evening cinema lineup beginning at 7 pm, active since 28 August 2017.
  • Gulli Prime: Evening content aimed at adult audiences from 9:05 pm to 1:45 am, featuring titles such as The Thundermans, Mr. Bean, Tiny House Nation, and Power Rangers (since 3 January 2022).

Former

  • Boing: Cartoon Network programming block used to promote the Boing channel launch; aired between April 2010 and March 2012.
  • Code Aventure: Action-oriented block with shows like Pokémon; replaced by Gulli Go in August 2017.
  • Girl Power: Targeted programming for girls aged 7 to 11; ended in August 2017.
  • Gros Cartoon: Block featuring well-liked comedic cartoons; discontinued in August 2012.
  • GRRR!!!/Grrr...: Animal-themed content segment phased out by August 2012.
  • Gulli Bang: Occasional broadcast between 2012 and 2013 including series such as Pokémon.
  • Gulli Bonus: Interstitial programming aired from 2007 through 2021.
  • Gulli d'or: Anniversary special showcasing popular cartoons, aired in November 2006.
  • Gulli Gang: Comedy-action block replaced by Gulli Good in September 2006.
  • Gulli Land: Fantasy cartoon lineup that concluded in September 2008.
  • Gulli Gulli: Morning cartoon block replaced by Grrr... in July 2006; briefly returned during evening slots in 2007.
  • Home Cinéma: Film segment broadcast from 2008 until 2010.
  • La méteo de Gulli: Weather feature discontinued in 2013.
  • Raid Dingues d'Oggy: Saturday night marathons of Oggy and the Cockroaches, aired until 2008.
  • La labo de Gulli: Summer afternoon programming block during 2007.
  • Méchamment Drôle: Weekend comedy cartoon lineup including Zig & Sharko, ended on an unspecified date.
  • Sitcomédies: Weekday sitcoms replaced by other offerings after 2007.
  • Télé Grenadine: Classic cartoons from the ’70s and ’80s, discontinued in 2011.
  • Toon Party: Holiday special event blocks airing from 2009 to 2013.
  • Podium Gulli: Viewer-selected cartoon marathons broadcast from 2006 to 2009.
  • Gulli Goal: Cartoon block themed around the World Cup, aired mid-2018.
  • Gulli Club: Tuesday film programming during early 2019 before nightly movie scheduling was introduced.
  • Gulli Gold: Yu-Gi-Oh! focused block aired in November 2020.
  • Gulli Toon: Comedy cartoon block airing weekday mornings and weekends, including Oggy and the Cockroaches, ended September 2023.
  • Gulli Pop: Girl-targeted cartoons including My Little Pony and Barbie, ended in 2021.
  • Gulli Go: Weekend action cartoon block featuring Pokémon and Power Rangers, discontinued December 2021.
  • Gulli Doo: Preschool programming replaced by Gulli Up in September 2023.

Broadcast schedule

When Gulli first launched on 18 November 2005, its programming was available from 6:30 am until 11:30 pm. Between 10 December 2007 and 31 August 2008, the channel extended its daily broadcast hours to run from 6:00 am through 12:30 am. From 1 September 2008 onward, Gulli has maintained a continuous 24-hour broadcasting schedule.

International editions

Gulli has broadened its reach internationally by introducing specific channels tailored for Russia, Africa, the MENA region, and Brazil, delivering content in Russian, French, Arabic, and previously Brazilian Portuguese. In 2019, Groupe M6 acquired the brand along with Lagardère’s television networks. The Russian version underwent a rebranding in 2016 to become "Gulli Girl," focusing on programming for a youthful female demographic.

  • Gulli Africa
  • Gulli Bil Arabi
  • Gulli Brasil (discontinued in 2023)
  • Gulli Girl (previously known as Gulli Russia)

External links

  1. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named :0
  2. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named :1
  3. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named :2
  4. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named :3
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