GunBroker.com
| Company type | Private |
|---|---|
| Industry | E-commerce, Firearms |
| Founded | 1999 |
| Founder | Steven F. Urvan |
Area served | Worldwide |
Key people | Jared Smith (CEO), Fred Wagenhals (Chairman) |
| Products | Firearms, shooting equipment auction platform |
| Parent | Outdoor Holding Company |
GunBroker.com operates as an auction platform dedicated to the sale of firearms and related shooting equipment.
History
Established in 1999 by Steven F. Urvan following eBay's restrictions on firearm transactions, GunBroker.com has expanded to become one of the largest digital marketplaces for firearms globally. In 2021, Ammo, Inc acquired the company, which at that time reported $60 million in revenue and boasted 6 million registered users. In September 2022, Ammo, Inc placed GunBroker.com's CFO, Susan Lokey, on leave amid accusations involving data misuse connected to Urvan. The following year, in 2023, Urvan initiated legal action against Ammo, Inc, alleging deception regarding the $240 million transaction for a 17% ownership stake.
On July 28, 2024, Jared Smith was named CEO of GunBroker.com by Ammo, Inc. Meanwhile, Fred Wagenhals holds the position of Chairman through Ammo, Inc. In March 2025, Ammo, Inc divested its ammunition manufacturing division to Olin Winchester and rebranded itself as Outdoor Holding Company. As part of a resolution agreement in May 2025, Steven Urvan was appointed both chairman and CEO of Outdoor Holding Company.
GunBroker.com's marketplace data is frequently utilized for analyzing trends in firearm sales.
Sponsorships
Since 2004, GunBroker.com has been involved in sponsoring various NASCAR teams. Notably, it served as the primary sponsor for NASCAR Camping World Truck Series competitor Jason White, who drove the No. 23 Truck from 2008 through 2012.
Additionally, the company formed a partnership with USA Shooting in support of the Olympics. This collaboration attracted criticism from certain legislators due to the presence of Nazi memorabilia listings on GunBroker.com.