HUDWAY
| Company type | Private |
|---|---|
| Industry | Automotive technology |
| Founded | 2013 |
| Founder | Ivan Klabukov, Alex Ostanin |
| Headquarters | Huntington Beach , United States |
| Products | HUDWAY Drive, HUDWAY Drive for Tesla Model 3 & Y, HUDWAY Glass, HUDWAY app, Speedometer by HUDWAY, HUDWAY Go, HUD Widgets |
| Website | hudway |
HUDWAY is a technology firm headquartered in California, established in 2013 by cousins Ivan Klabukov and Alex Ostanin. The company focuses on developing automotive head-up display (HUD) hardware and software aimed at improving driver safety and convenience.
HUDWAY Drive
HUDWAY Drive is a dashboard-mounted HUD device that projects essential driving information directly into the driver’s view, minimizing the need to handle phones while on the road. It pairs with smartphones and OBD-II scanners using Bluetooth Low Energy (BLE) technology to present:
- Vehicle metrics such as speed, RPM, battery voltage, fuel level and consumption, coolant temperature, and oil temperature
- Navigation guidance
- Incoming notifications
- Media details, including track title and artist
The device setup is controlled through companion applications available on iOS and Android platforms.
HUDWAY Drive for Tesla Model 3 & Y
Introduced in 2019, this variant is specifically designed for Tesla Model 3 and Model Y dashboards, featuring a redesigned enclosure and a different data communication approach. Unlike the standard model that relies on an ELM327 Bluetooth OBD-II scanner, the Tesla edition connects directly to the car’s dual CAN bus system.
It provides access to an extensive set of vehicle parameters such as:
- Speed along with Tesla camera-detected speed limits
- Power output data
- G-force sensor readings
- Battery information including level, capacity, and temperature
- Estimated remaining driving range
- Average energy consumption rates
- Turn signal status and blind spot warnings
- Current gear selection
- Trip statistics including duration, distance traveled, and average speed
HUDWAY Glass
Launched in March 2015 to address issues related to distracted driving, HUDWAY Glass is a universal accessory that converts a smartphone into a head-up display by reflecting navigation details from compatible HUD applications—including those developed by HUDWAY—onto a transparent glass panel positioned on the dashboard within the driver’s sightline. This setup enables drivers to monitor navigation cues without diverting their gaze from the road.
Users simply open any HUD-enabled app (for navigation, speed monitoring, or trip data) and place their phone onto the device’s holder. In autumn 2015, HUDWAY successfully raised over $600,000 through a Kickstarter campaign to finance production. Supported by more than 9,000 backers worldwide, the campaign resulted in over 11,000 units shipped. Delivery to supporters began in July 2016, with commercial availability commencing in August 2016.
HUDWAY app
The HUDWAY app is an augmented reality navigation tool that projects driving instructions onto the vehicle's windshield to improve visibility during nighttime or poor weather conditions. It provides turn-by-turn guidance featuring speed indicators, location details, upcoming curves and inclines, along with voice assistance. The app integrates mapping data from Google Maps, Apple Maps, and OpenStreetMap. In 2016, it was succeeded by an updated version named HUDWAY Go.
Other apps
HUDWAY’s software suite includes various HUD-centric navigation applications such as Speedometer by HUDWAY, HUDWAY Go, and HUD Widgets.
Awards and recognitions
In January 2016, TWICE Magazine recognized HUDWAY Glass as one of the standout innovations showcased at CES 2016.
Fast Company ranked HUDWAY among the top ten most innovative automotive companies in 2016 alongside industry leaders like Tesla and Ford.
Additionally, HUDWAY earned the Global Startup of the Year accolade in Moscow in February 2016.
In May 2022, Tom's Guide placed HUDWAY Drive at number one among aftermarket head-up display devices.