Hallow (app)
| Company type | Private |
|---|---|
| Industry | Mobile applications, Religious technology |
| Founded | December 2018 |
| Founder | Alex Jones, Erich Kerekes, Alessandro DiSanto |
| Headquarters | Chicago , United States |
Key people | Alex Jones (CEO) |
| Products | Hallow app (Catholic meditation and prayer) |
Hallow is a United States-based Catholic application focused on meditation and prayer, operated by Hallow, Inc.
This app provides audio-guided Bible stories, prayer sessions, meditation practices, sleep aids, and Christian music. Users can engage in community challenges, access daily prayers including the Catholic tradition of Lectio Divina, enjoy curated playlists of music, and create personalized prayer schedules.
Based in Chicago, Illinois, the company is headed by CEO Alex Jones.
History
The inception of Hallow dates back to December 2018 when Alex Jones, Erich Kerekes, and Alessandro DiSanto established the company. Having grown up in a Catholic environment but drifting from his faith during adolescence, Alex Jones rediscovered his spirituality through meditation and developed Hallow to assist others on a similar journey.
By January 2022, Hallow introduced a Spanish-language edition of its app. Within a month, downloads exceeded two million. The platform offers subscription models available on both monthly and annual bases. Actor Jonathan Roumie, recognized for his role as Jesus in The Chosen, has featured in Hallow’s marketing efforts.
In April 2022, American actor Mark Wahlberg became a partner with Hallow. Two months later, the app launched the I am Here Eucharist initiative alongside the Roman Catholic Archdiocese of Detroit.
In April 2025, Hallow ended its association with British actor Russell Brand following his criminal indictment.
Controversies
In November 2023, conservative Catholic figures, including Lila Rose, criticized Hallow for collaborating with actor Liam Neeson, who has publicly supported pro-choice positions and contributed to efforts that led to the repeal of the Eighth Amendment of the Constitution of Ireland. Initially defending this collaboration, founder Alex Jones later retracted his support in December 2024, acknowledging it as an error.
The conservative Catholic publication Crisis labeled Hallow as "superficial" and condemned its approach to "monetizing and celebrity-endorsing prayer."Giles Fraser from UnHerd also expressed disapproval regarding the app’s $69.99 yearly subscription fee (as of May 2025), pointing out its projected $51.4 million annual revenue and drawing parallels between its pricing strategy and medieval indulgences.
Popularity
By February 2024, Hallow had climbed to the top position on Apple's App Store, outpacing rivals such as ChatGPT and Google.