Hang Ten (brand)
| Company type | Private |
|---|---|
| Industry | Apparel, lifestyle |
| Founded | 1960 in Seal Beach, California, U.S. |
| Founder | Doris Moore, Duke Boyd |
| Headquarters | Hong Kong , Hong Kong |
Area served | East Asia (Hong Kong, Taiwan, South Korea), United States, Canada, Mexico, Brazil, Japan, China, Singapore, Australia, South Africa |
| Products | Surf apparel, casual wear, paddleboards, skateboards, surfboards, sun protection items, lifestyle goods |
| Owner | Li & Fung (since 2012) |
| Website | www |
Hang Ten is a lifestyle and apparel brand headquartered in Hong Kong, initially specializing in surf apparel but now focusing on casual wear for the mass market. Its primary sales regions include East Asian countries such as Hong Kong, Taiwan, and South Korea. The brand’s name is inspired by the surfing technique known as "hanging ten," and its original emblem displayed a stitched pair of small feet. Currently, Hang Ten licenses its emblem and designs across various product categories, including clothing, paddleboards, skateboards, surfboards, sun protection items, and other lifestyle goods. The brand’s products are available globally in locations like the United States, Canada, Mexico, Brazil, Japan, China, Singapore, Australia, and South Africa.
History
Established in 1960 in Seal Beach, California by Doris Moore and Duke Boyd, Hang Ten started as a producer of surfing apparel before broadening its range to include other sportswear categories, playing a role in the growth of the action-sports clothing sector. In 1970, Boyd divested from the company. Later in 2012, Hang Ten was acquired by the Hong Kong-based conglomerate Li & Fung, which incorporated the brand into its retail portfolio and extended its market presence.
See also
- Golden Breed, a surfwear label created by Duke Boyd