Hard Call
| Company type | Publication |
|---|---|
| Industry | Book publishing |
| Founded | August 14, 2007 |
| Founder | John McCain, Mark Salter |
| Products | Book |
Hard Call: Great Decisions and the Extraordinary People Who Made Them is a publication authored by United States Senator John McCain alongside Mark Salter, centered on decision-making rooted in core values. The hardcover version debuted on August 14, 2007, with a paperback release following on February 29, 2008.
In this work, McCain outlines a six-element model for navigating "hard calls," supported by examples from business and leadership contexts:
- Awareness: Jackie Robinson’s role in integrating baseball; rocket engineer Wernher von Braun.
- Foresight: Winston Churchill’s vision; Alexander Graham Bell’s inventions; Ronald Reagan’s stance against the Soviet Union.
- Timing: Boeing’s development of commercial jets; Gillette’s creation of the disposable razor; peace talks led by Anwar Sadat and Menachem Begin.
- Confidence: Civil War leader George B. McClellan; Gertrude Ederle’s swim across the English Channel; Apollo 11 space mission crew.
- Humility: Establishment of Liberia; presidential pardons by Harry Truman and Gerald Ford concerning Nixon.
- Inspiration: Commander of the first African American regiment in the U.S.; Alexander Solzhenitsyn; Abraham Lincoln.